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Marketing

This class was created by Brainscape user Victoria Hoffmeister. Visit their profile to learn more about the creator.

By: Victoria Hoffmeister
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Decks in this class (6)

1: Einführung Ins Marketing
Business orientierungen,
Orientierung am markt,
B2b b2c merkmale konsumgutermarkte
22  cards
2: Kaufentscheidungen
Konsumenten vs marketingebene,
Unterscheidung 4 kaufentscheidungen,
Involvement
30  cards
3: Marktforschung
Drei pramissen uber konsumentenbe...,
Zusammenspiel martktforschung mar...,
Modell des funfstufigen marktfors...
18  cards
4: Strategisches Marketing
Geschaftsfeldmix,
Portfolio matrix notizen foliensatz,
Outside in vs inside out notizen ...
33  cards
5: Markenmanagement
Funktion einer marke,
Markenwert,
Faktoren die markenwert beeinflussen
16  cards
6: Marketingcontrolling
Investition in marke,
Marketingbudgetierung ansatze met...,
Financial literacy in marketing v...
14  cards

More about
Marketing

  • Class purpose General learning

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