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Luxury & Fashion Marketing

This class was created by Brainscape user Sofia Vilares. Visit their profile to learn more about the creator.

By: Sofia Vilares
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Decks in this class (10)

01 - Intro to Luxury
Size evolution,
Main consumers,
Impact of tourism
6  cards
02 - Approaches to Luxury
Approaches to the concept of luxury,
Original definition,
Traditional definition
16  cards
03 - Luxury Boundaries
Why is there a confusion between ...,
Luxury vs premium premium,
Luxury vs premium luxury
7  cards
04 - Luxury 'Anti-Laws' of Marketing
Anti laws of marketing,
2 make it an effort to buy,
3 do not advertise to sell
6  cards
05 - Luxury Consumers & Transformations
Who are luxury consumers,
Segmentation according to attitud...,
People
10  cards
06 - Developing Luxury Brands
Traditional model of brand manage...,
Kapferer s brand identity,
Entry level products 2 strategies
7  cards
07 - Luxury Distribution & Retailing
Purpose of distribution,
Distribution channels physical re...,
Distribution channels online retail
14  cards
08 - Approaches to the Concept of Fashion
Social change,
Social change,
Imitation
20  cards
09 - Development of Trends
Development of trends before,
Development of trends now,
Consumers collective selection of...
4  cards
10 - Fast Fashion Business Models
Fast fashion business models,
Traditional fast fashion,
Challenges of traditional fast fa...
8  cards

More about
Luxury & Fashion Marketing

  • Class purpose General learning

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