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Trisha H
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Decks in this class (15)
Intro
This is the optimal combination a...,
The structured and composed non p...,
Pull strategy
26
cards
Copywriting And Art Direction
This refers to the text in an ad,
This refers to the visuals or non...,
The creative team consists of 3
80
cards
Media Planning
Conceiving analyzing and selectin...,
Media planning,
Media planning must 2
95
cards
Paid Media
Paid media communicates to,
Owned media communicates to,
Earned media communicates to
118
cards
Owned Media
Examples of owned media,
Advantages of owned media,
Disadvantages of owned media
13
cards
Sales Promotions
Direct inducement that offers ext...,
Sales promotions aimed at members...,
Examples of direct inducement
46
cards
Public Relations & Sponsorships
The management function that focu...,
Groups aka stakeholder aka public...,
Pr manages communication between ...
45
cards
Formulas
Gross impressions,
Radio gross impressions,
Television gross impressions
36
cards
Consumer Behavior
The mental stress or discomfort e...,
Cognitive dissonance,
Cognitive dissonance humans striv...
39
cards
Budgeting
Accountants and irs view advertis...,
Two reasons advertising is a long...,
Increases in market shares closel...
42
cards
Ethics & Comparative Advertising
Is commercial speech protected by...,
Two types of advertising effects,
What are the effects of advertisi...
27
cards
Creative Strategy
Successful advertisements share a...,
Six creativity templates,
This creativity template portrays...
38
cards
Advertising Agencies
What four main groups comprise th...,
5 basic functions performed by ad...,
Ah independent organization of cr...
46
cards
Research
Why is there a need for research,
Identify consumer needs identify ...,
Marketing research provides infor...
27
cards
Planning and Strategy
Planning process two steps,
This specifies the overall goals ...,
Marketing plan effect on advertising
39
cards
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IMC
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