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ilaaaina lnk
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Decks in this class (4)
Einführung in das Kundenmanagement
Wie setzt sich eine kundenbeziehu...,
Wie entwickeln sich nutzenkategor...,
Erkenntnis und basis fur einen pa...
16
cards
Theoretische Grundlagen und Konzepte des Managements von Kundenbeziehungen
Neoklassischesparadigma,
Nutzentheorie,
Nio paradigma
25
cards
Rahmenbedingungen des Kundenmanagements
Adverse selection,
Konzept des lebenszyklus,
Nenne alle phasen des kundenbezie...
37
cards
Wertorientiertes Kundenmanagement und integrierte Kontrollsysteme
Einflussfaktores des crm,
Die zielsetzung eines crm prozess...,
Nenne phasen des crm prozesses na...
29
cards
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CRM
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