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Julia Brännström
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Decks in this class (16)
Chapter 2 - Consumer Buying Behavior
What are the six stages in the it...,
What are the three categories tha...,
What is perception
16
cards
Chapter 3 - Marketing Research & Customer Insight
Definitions of concepts within ma...,
When is a customer insight of value,
To who can market research be com...
14
cards
Chapter 4 - The Marketing Environment
What characterises the marketing ...,
How can we shape the structure of...,
How can we shape the behaviour of...
21
cards
Chapter 5 - Marketing Strategy
What are marketing metrics,
What is the difference between me...,
What are 10 common marketing metrics
13
cards
Chapter 6 - Market Segmentation & Positioning
What is the stp process used for,
What is market segmentation,
What is the difference between pr...
14
cards
Chapter 8 - New Proposition Development & Innovation
What are the three levels that ma...,
In what ways can digital value he...,
What are most costs of the propos...
19
cards
Chapter 9 - Price & Customer Value Decisions
What is proposition quality and p...,
What is the value of a proposition,
What parts does the framework for...
13
cards
Chapter 10 - Principles of Marketing Communications
What are the three main aspects o...,
What are the three elements of ma...,
What are the three main models of...
14
cards
Chapter 11 - Configuring the Marketing Communications mix
What does the marketing communica...,
What is advertising,
What is sales promotion
17
cards
Chapter 12 - Digital & Social Media Marketing
What is digital marketing,
How have digital development chan...,
What are characteristics of compa...
11
cards
Chapter 13 - Branding Decisions
What is a brand and what types of...,
What are the three bps,
Why do consumers like brands
21
cards
Chapter 14 - Channels, Supply Chains and Retailing
What are benefits of using interm...,
What are the two main issues rela...,
What are three key decisions abou...
9
cards
Chapter 15 - Services & Relationship Marketing
What are the five distinct charac...,
What does intangibility mean,
What does perishability mean
6
cards
Chapter 16 - Business-to-Business Marketing
What is the fundamental differenc...,
What are the four characteristics...,
What does the nature of demand imply
24
cards
Chapter 17 - Not-for-profit & Social Marketing
What are the four key characteris...,
What does multiple stakeholders i...,
What does multiple objectives imply
5
cards
Chapter 18 - Marketing, Society, Sustainability & Ethics
What are three key topics in crit...,
What does marketing as manipulati...,
What does commodity fetichism imply
11
cards
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BE201 - Marketing
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