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Advertising & Marketing Psychology

This class was created by Brainscape user Lauri Dreijerink. Visit their profile to learn more about the creator.

By: Lauri Dreijerink
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Decks in this class (4)

Chapter 1
What is advertising,
What is marketing,
Brands are more than a product th...
29  cards
Chapter 1 (deel 2)
What are the two basic approaches...,
What is the modeling approach,
What is the behavioral approach
11  cards
Chapter 2
What are the four stages of atten...,
What are the three types of invol...,
What is a explicit memory task
12  cards
Chapter 3
What is human memory,
What is encoding,
What is storage
8  cards

More about
Advertising & Marketing Psychology

  • Class purpose General learning

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