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ABM 305: Marketing

This class was created by Brainscape user Rozel Veloso. Visit their profile to learn more about the creator.

By: Rozel Veloso
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Decks in this class (4)

Principles of Marketing
Definition of Marketing up to Classification of Products and Goods
66  cards
Approaches + Customer Relationship: Customer Service
Focused on production methods pro...,
Assumes that customers prefer pro...,
Lower production cost lower price...
27  cards
Market Analysis, Planning, Implementation, and Control
Involves researching and understa...,
Informs the planning process by p...,
Key components of market analysis
48  cards
Opportunity Analysis and Consumer Analysis
A long term forward looking appro...,
The ultimate goal of strategic ma...,
Helps the organizationestablish a...
78  cards

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ABM 305: Marketing

  • Class purpose General learning

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