This class was created by Brainscape user Jennifer qiu. Visit their profile to learn more about the creator.

Decks in this class (14)

Marketing - 1. Einleitung
Definition markt,
Definition bezugsobjekte des mark...,
Zielobjekte des marketing
18  cards
Marketing - 2. Marketing Planung
Marketing planung,
Schaubilder marketing planungwich...,
Produktbezogene marketingplanung
10  cards
3. Marketingstrategie - 3.1. Grundlagen
Marketingstrategie,
Strategisches marketing,
Okonomiesche marketingziele
7  cards
3.2. Strategieentwicklung
Strategieentwicklungf 37,
Strategische unternehmensplanung,
Strategische marketingplanung
15  cards
3.3 Strategieformulierung + 3.4 Bewertung
Grundlegende wettbewerbsstrategien,
Produkt markt matrix,
Pmm marktdurchdringung
11  cards
4. Marketing Forschung
Marktforschung definition,
Ziele der marktforschung,
Funktionen der marketingforschung
15  cards
5.1 Produkt-/ Leistungspolitik - 5.1.1 Grundlagen + Innovationsmanagement
Produktpolitik,
Produkt,
Produktmanagement umfasst alle ta...
18  cards
5.1.2.2. Management etablierter Produkte
Produktprogramm sortiment definition,
Strukturmerkmale eines produktpro...,
Entscheidungen im produktprogramm...
11  cards
5.2 Preispolitik
Preis def,
Def preispolitik,
Anlasse fur preisentscheidungen
22  cards
5.3 Kommunikationdpolitik (promotion)
Def kommunikationspolitik,
Pradigma der kommunikation,
Idealtypischer prozess der kommun...
56  cards
5.4 Vertriebspolitik (placement)
Def vertriebspolitik,
Def vertriebsorgane,
Vertriebswegentscheidung direkter...
21  cards
6. Internationales Marketing
Def internationales marketing,
Def multinationales marketing,
Def globales marketing
16  cards
7. Marketing Organisation
Def marketingorganisation,
Def interne marketingorganisation,
Def externe marketingorganisation
11  cards
8. Marketing Kontrolle
Def marketing controlling,
Vier zentrale funktionen des mark...,
Typen des marketing controllings ...
12  cards

More about
Marketing

  • Class purpose General learning

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