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MEDIA PAPER 2 > Zoella > Flashcards

Zoella Flashcards

1
Q

How can Banduras Media Effects theory be linked to Zoella?

A

Zoella injects messages into the minds of a passive audience, for example Zoella’s constantly made-up appearance injects the message that females should look a certain way into her viewers passive minds.

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2
Q

How can Baudrillards theory of Postmodernism be linked to Zoella?

A

Zoella promotes consumer culture

Vlogs reinforce hegemony - relationships, conforms to stereotypical femininity

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3
Q

How can Bell Hooks’ Feminist Theory be linked to Zoella?

A

Zoella subverts the conventional woman by having her own successful business - feminism, ending patriarchy
BUT - she contributed to patriarchy by staying at home, being dependent on men etc

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4
Q

How can Gauntlett’s Identity theory be linked to Zoella?

A

The young audience may take aspects of Zoella’s identity and use them to build their own identity
Bc of parasocial interaction - viewers feel they can identify with her

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5
Q

George Gerbner’s Cultivation Theory and Zoella

A

The more her audience see the representations of Zoella’s perfect life and relationship, the more they will believe them to be true.

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6
Q

Stuart Hall’s Reception Theory and Zoella

A

Preferred reading - Zoella cares about her relationship with her fans and takes their comments into consideration
Oppositional - Zoella does not care about her relationship with them and only acts like their friend to maintain viewers and make money

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7
Q

Livingstone and Lunt and Zoella

A

YouTube is Zoellas main platform = struggle of regulation vs giving consumers choice
However, Zoellas videos contain sanitised content

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8
Q

Shirky ‘End of Audience Theory’ with Zoella

A

Zoellas parasocial interaction with her viewers reinforces the ‘end of the audience’ because viewers now have input into what Zoellas vlogs are about - comments, shares, tweets etc

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9
Q

How can Van Zoonens Feminist Theory be linked to Zoella?

A

‘Zoellas appartment’
Zoella conforms to stereotypes with her hair and makeup
Feminine topics - baking, decorating
- Alfie = strong, been to the gym

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10
Q

What is virtue signalling?

A

The act of posting online content which shows a person is good and virtuous ( having high rural standards)

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11
Q

What is an example of virtue signalling with Zoella?

A

‘Anxiety - The Update

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12
Q

What is the targeted gender of Zoella’s vlogs, blogs etc ?

A

Females predominantly
BC videos are about stereotypically interested in makeup, fashion and relationships= all in her videos
Emotive content - ‘Reacting to Zalfie Edits’ video

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13
Q

What is that age of Zoella’s target audience?

A

13-24
13+ because young people are starting to use technology more
Sanitised content

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14
Q

What socio-economic group is Zoella’s work targeted at?

A 
B - middle class groups - bc of expensive products that she promotes 
alongside E bc students are her main audience - young girls aspire to be like her
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15
Q

What are the psychographics of Zoella’s audience in terms of lifestyle?

A

Single people, young couples, heterosexual

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16
Q

Psychographics - activities and interests

A

Makeup, fashion, stereotypically feminine

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17
Q

Psychographics- psychometric grouping

A

People who like superficial things such as makeup and fashion and who care about their appearance.
Alongside aspires, politically apathetic and mainstream people

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18
Q

Psychographics - Youth tribe

A

Zoella is concerned with being ‘on-trend’

Zoellas vlogging lifestyle also represents the idea of life choices

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19
Q

What mise-en-scene is often found in Zoella’s videos, such as the ‘Full Face Of Gloss’ video:

A

Fairy lights, plants, pinks, blues on bedding etc

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20
Q

In what video can Zoella be seen as the homemaker, stereotypical woman, traditional role of a woman?

A

‘Getting Organised For Christmas’

21
Q

How old is Zoella?

A

27

22
Q

When did Zoella start blogging?

A

2009

23
Q

When did Zoella start YouTube?

A

Later on in 2009

24
Q

What was Zoella named as in 2013, and who by?

A

‘One of Britain’s most influential tweeters’

The Telegraph

25
Q

Who was she an ambassador for from 2013?

A

National Citizen Service

26
Q

When was her novel ‘Girl Online’ released and how many books does she have in total?

A

2014

4

27
Q

What is Sanitised Story Content?

A

Content that avoids controversy, bad language or material that may cause offence

28
Q

Single Camera Edit

A

A production filmed with just one camera, usually very quickly

29
Q

Narrative currency

A

Stories that are updated and that discuss things that are recent

30
Q

Codes of Realism

A

Technical, narrative or symbolic devices that are suggestive of the real world

31
Q

Aspirational Narratives

A

Stories that inspire audiences to want a particular lifestyle or to change their behaviour in some way

32
Q

Jump cut

A

An editing technique that cuts material from single takes, giving the effect of jumping forward in time

33
Q

Breaking the fourth wall

A

Where the presenter addresses the audience directly

34
Q

Candid imagery

A

Photos that aren’t posed

35
Q

Unscripted narrative

A

Improvised moments in narrator dialogue

36
Q

Collaborative content

A

Where vloggers make co-productions

37
Q

Amateur aesthetic

A

A deliberately non- professional filming style

38
Q

Everyday miss-en-scene

A

Using costume, makeup and sets that appear natural

39
Q

Presenter POV (point of view)

A

Seeing what the presenter sees

40
Q

High-key lighting

A

A lighting style that eliminates shadows

41
Q

Invitation into private spaces

A

Filiming that takes place in areas usually off limits to film crews

42
Q

Narrative authenticity

A

Story structures that deal with real life

43
Q

Best friend characterisation

A

A presenting style that gives the audience access to details of the presenters life

44
Q

Confessional narrative

A

Giving the audience access to inner thoughts

45
Q

Name 5 of the products Zoella includes in her video ‘What’s In My Travel Bag?’

A 
Clinique Moisture Surge  
iPad Pro and laptop 
Leaf phone case from urban outfitters
Medium Burberry Rucksack
Zoella Beauty No Filter Needed Zip Purse
46
Q

Consumer culture

A

Zoella promotes consumer culture by encouraging fans to buy certain products

47
Q

Hegemony

A

Zoella’s videos reinforce hegemony because she appears as the conventional woman (makeup, stays at home)

48
Q

Hyper-reality

A

Fans are often unaware of what is real in Zoella’s videos

- how her lied appears perfect but is not

MEDIA PAPER 2 (7 decks)

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