Yr 10 Yearly Flashcards

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1
Q

What does aida stand for

A

attention, interest, desire, action:

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2
Q

What does
Purple
Red
Blue
Green

A

Purple is a colour of royalty, wealth and luxury
red symbolises lust, passion, anger
blue = peace, harmony or coldness.
Green symbolizes growth, harmony, freshness,

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3
Q

Define vector

A

a line that leads your eye from one element to another.

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4
Q

Define gaze

A

where the figure in the image is looking.

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5
Q

Define simile

A

A simile is a figure of speech that directly compares two things.

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6
Q

Define metaphor

A

A metaphor is a figure of speech that, for rhetorical effect, directly refers to one thing by mentioning another.

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7
Q

Define epistrophe

A

repetition of a word or expression at the end of successive phrases, clauses, sentences, or verses

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8
Q

Purpose of AIDA

A

The AIDA Model identifies cognitive stages an individual goes through during the buying process for a product or service.

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9
Q

Define symbolism

A

the use of symbols to represent ideas or qualities.

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10
Q

Define allusion

A

References to other images/visual media, including art, films, pop culture, religious icons, etc.

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11
Q

Define demand

A

a term used when a figure in the image ‘gazes’ directly out of the page at the responder.

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12
Q

Define offer

A

a term used when a figure ‘gazes’ at another object in the image encouraging us to look at that object, the viewer is a detached onlooker.

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13
Q

Comparison between foreground, middleground and background

A

FOREGROUND/ MIDDLE GROUND/ BACKGROUND - what is in the foreground is often considered more important than what appears in the background.

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