Yr 10 Yearly Flashcards
What does aida stand for
attention, interest, desire, action:
What does
Purple
Red
Blue
Green
Purple is a colour of royalty, wealth and luxury
red symbolises lust, passion, anger
blue = peace, harmony or coldness.
Green symbolizes growth, harmony, freshness,
Define vector
a line that leads your eye from one element to another.
Define gaze
where the figure in the image is looking.
Define simile
A simile is a figure of speech that directly compares two things.
Define metaphor
A metaphor is a figure of speech that, for rhetorical effect, directly refers to one thing by mentioning another.
Define epistrophe
repetition of a word or expression at the end of successive phrases, clauses, sentences, or verses
Purpose of AIDA
The AIDA Model identifies cognitive stages an individual goes through during the buying process for a product or service.
Define symbolism
the use of symbols to represent ideas or qualities.
Define allusion
References to other images/visual media, including art, films, pop culture, religious icons, etc.
Define demand
a term used when a figure in the image ‘gazes’ directly out of the page at the responder.
Define offer
a term used when a figure ‘gazes’ at another object in the image encouraging us to look at that object, the viewer is a detached onlooker.
Comparison between foreground, middleground and background
FOREGROUND/ MIDDLE GROUND/ BACKGROUND - what is in the foreground is often considered more important than what appears in the background.