YouTube Terms (Common Sense, Environment, Analytics) Flashcards
What matters most?
The viewer
The Content ID System
A system that allows copyright owners to identify videos that include content they own
How does the algorithm determine what to suggest?
By looking at videos a user watches, which ones they skip, the time they spend watching, which videos they like and dislike, “not interested” feedback, surveys, whether they come back to rewatch or finish if they save and come back later
Cloud Vision
An AI that uses character recognition and image recognition to determine lots of things about a video based
YouTube Partner Program (YPP)
A way for the creator, advertiser, and YouTube to make money. The advertiser pays the creator to put ads at the beginning of their videos and YouTube takes 45% of it.
Revenue per mille (RPM)
How much is made per 1K views. The more concentrated and defined the audience, the more will be made.
Click-through rate (CTR)
Clicks divided by impressions
Average view duration (AVD)
How long you watch a video (not how much of the video you watch, but the TIME you spend watching)
Average Percentage Viewed (APV)
A measurement of how much a video users have watched on average (but also it can be how much of the video YOU have watched only)
Cost per mille (CPM)
How much an advertiser spends per 1000 ad impressions
P-Score
A way for creators to run premium ads. Based on: Popularity, Platform, Passion, Protection, Production
P-Score: Popularity
Watch time
P-Score: Platform
Where people watch off of
P-Score: Passion
Engagement
P-Score: Protection
Content suitability
P-Score: Production
How well it’s made
Omnichannel Attribution
Tracking and measuring a customer’s overall interactions with a brand online, offline, social, and mobile experiences (A customer’s experience should be SEAMLESS)
Paid Acquisition
When you win a new customer through a paid marketing channel
What is a viewer’s persona?
A persona based off of online behavior, offline behavior, demographics, and psychographics
Demographics
Who a viewer is factually on the outside (Age or generation, gender, income range, education, geographical location, relationship status, childless or not)
Psychographics
Who a viewer is factually on the inside (Belief systems, values, attitudes, motivators, lifestyle choices, fears, vulnerabilities)
Online behavior
Types of media consumed, content consumed for personal interest versus for entertainment, what times during the day they are on YouTube, and channels they subscribe to
Offline behavior
Buying behavior, habits, hobbies, and where they spend their time offline
A viewer’s micro-moments
The decisions a viewer makes in a split second (All based on satisfaction, whether it’s from a genuine wanting for information or a subconscious need for dopamine)
I-want-to-know moment
A micro-moment motivated by wanting an answer to something (Ex: you google the distance from the Earth to the Sun)
I-want-to-go moment
A micro-moment motivated by wanting to go somewhere (Ex: You search for the location of a restaurant)
I-want-to-do moment
A micro-moment motivated by wanting to do something (Ex: you search up a tutorial for how to change the wheels of your skateboard)
I-want-to-buy moment
A micro-moment motivated by wanting to buy something (Ex: you need a new toaster because your other one broke)
I-want-to-consume moment
A micro-moment motivated by the subconscious need for dopamine which determines a lot of people’s online behavior (ex: you open TikTok and scroll for 30 minutes)
When analyzing the performance of a video, what are the four Ws of things to look at?
Who, What, Where, When
Analyzing the performance of a video: Who (1)
The viewer (their demographics and psychographics)
Analyzing the performance of a video: What (2)
CTR, AVD, Watch time, AVP
Analyzing the performance of a video: Where (3)
Traffic sources (suggested videos, browse features, search, YouTube advertising, channel pages)
Analyzing the performance of a video: When (4)
Real-time, the date range, and when your viewers are on YouTube
Impression
When a viewer is able to see a title and thumbnail for at least a second
Ad Impression
When a viewer watches an ad when it is displayed (ads are always displayed for at least a few seconds)
Grabbing attention visually: Orientation
Plays with the rotation of certain objects in the image so that the viewer looks at the tampered objects that stick out against the rest.
Grabbing attention visually: Sizes and shapes
Plays with the size and form of different shapes so that the viewer looks at the tampered objects that stick out from the rest.
The Rule of Thirds
A rule that divides an image into nine different parts to determine different intersection points of your image (people are drawn to intersection points)
Why does a person go onto YouTube?
Entertainment, education, inspiration/motivation, destress/relaxation
What questions should you ask yourself when at thumbnail is made?
- It is clickable?
- Does it portray the video content?
- Does it cause excitement and intrigue?
- Would I click on it?
What is good feedback?
Good feedback comes from other creator individuals who aren’t afraid to tell you what they think. They also are able to scrutinize things to a great ability.
