YouTube Terms (Common Sense, Environment, Analytics)

Question 1

What matters most?

Answer 1

The viewer

Question 2

The Content ID System

Answer 2

A system that allows copyright owners to identify videos that include content they own

Question 3

How does the algorithm determine what to suggest?

Answer 3

By looking at videos a user watches, which ones they skip, the time they spend watching, which videos they like and dislike, “not interested” feedback, surveys, whether they come back to rewatch or finish if they save and come back later

Question 4

Cloud Vision

Answer 4

An AI that uses character recognition and image recognition to determine lots of things about a video based

Question 5

YouTube Partner Program (YPP)

Answer 5

A way for the creator, advertiser, and YouTube to make money. The advertiser pays the creator to put ads at the beginning of their videos and YouTube takes 45% of it.

Question 6

Revenue per mille (RPM)

Answer 6

How much is made per 1K views. The more concentrated and defined the audience, the more will be made.

Question 7

Click-through rate (CTR)

Answer 7

Clicks divided by impressions

Question 8

Average view duration (AVD)

Answer 8

How long you watch a video (not how much of the video you watch, but the TIME you spend watching)

Question 9

Average Percentage Viewed (APV)

Answer 9

A measurement of how much a video users have watched on average (but also it can be how much of the video YOU have watched only)

Question 10

Cost per mille (CPM)

Answer 10

How much an advertiser spends per 1000 ad impressions

Question 11

P-Score

Answer 11

A way for creators to run premium ads. Based on: Popularity, Platform, Passion, Protection, Production

Question 12

P-Score: Popularity

Answer 12

Watch time

Question 13

P-Score: Platform

Answer 13

Where people watch off of

Question 14

P-Score: Passion

Answer 14

Engagement

Question 15

P-Score: Protection

Answer 15

Content suitability

Question 16

P-Score: Production

Answer 16

How well it’s made

Question 17

Omnichannel Attribution

Answer 17

Tracking and measuring a customer’s overall interactions with a brand online, offline, social, and mobile experiences (A customer’s experience should be SEAMLESS)

Question 18

Paid Acquisition

Answer 18

When you win a new customer through a paid marketing channel

Question 19

What is a viewer’s persona?

Answer 19

A persona based off of online behavior, offline behavior, demographics, and psychographics

Question 20

Demographics

Answer 20

Who a viewer is factually on the outside (Age or generation, gender, income range, education, geographical location, relationship status, childless or not)

Question 21

Psychographics

Answer 21

Who a viewer is factually on the inside (Belief systems, values, attitudes, motivators, lifestyle choices, fears, vulnerabilities)

Question 22

Online behavior

Answer 22

Types of media consumed, content consumed for personal interest versus for entertainment, what times during the day they are on YouTube, and channels they subscribe to

Question 23

Offline behavior

Answer 23

Buying behavior, habits, hobbies, and where they spend their time offline

Question 24

A viewer’s micro-moments

Answer 24

The decisions a viewer makes in a split second (All based on satisfaction, whether it’s from a genuine wanting for information or a subconscious need for dopamine)

Question 25

I-want-to-know moment

Answer 25

A micro-moment motivated by wanting an answer to something (Ex: you google the distance from the Earth to the Sun)

Question 26

I-want-to-go moment

Answer 26

A micro-moment motivated by wanting to go somewhere (Ex: You search for the location of a restaurant)

Question 27

I-want-to-do moment

Answer 27

A micro-moment motivated by wanting to do something (Ex: you search up a tutorial for how to change the wheels of your skateboard)

Question 28

I-want-to-buy moment

Answer 28

A micro-moment motivated by wanting to buy something (Ex: you need a new toaster because your other one broke)

Question 29

I-want-to-consume moment

Answer 29

A micro-moment motivated by the subconscious need for dopamine which determines a lot of people’s online behavior (ex: you open TikTok and scroll for 30 minutes)

Question 30

When analyzing the performance of a video, what are the four Ws of things to look at?

Answer 30

Who, What, Where, When

Question 31

Analyzing the performance of a video: Who (1)

Answer 31

The viewer (their demographics and psychographics)

Question 32

Analyzing the performance of a video: What (2)

Answer 32

CTR, AVD, Watch time, AVP

Question 33

Analyzing the performance of a video: Where (3)

Answer 33

Traffic sources (suggested videos, browse features, search, YouTube advertising, channel pages)

Question 34

Analyzing the performance of a video: When (4)

Answer 34

Real-time, the date range, and when your viewers are on YouTube

Question 35

Impression

Answer 35

When a viewer is able to see a title and thumbnail for at least a second

Question 36

Ad Impression

Answer 36

When a viewer watches an ad when it is displayed (ads are always displayed for at least a few seconds)

Question 37

Grabbing attention visually: Orientation

Answer 37

Plays with the rotation of certain objects in the image so that the viewer looks at the tampered objects that stick out against the rest.

Question 38

Grabbing attention visually: Sizes and shapes

Answer 38

Plays with the size and form of different shapes so that the viewer looks at the tampered objects that stick out from the rest.

Question 39

The Rule of Thirds

Answer 39

A rule that divides an image into nine different parts to determine different intersection points of your image (people are drawn to intersection points)

Question 40

Why does a person go onto YouTube?

Answer 40

Entertainment, education, inspiration/motivation, destress/relaxation

Question 41

What questions should you ask yourself when at thumbnail is made?

Answer 41

1. It is clickable?
2. Does it portray the video content?
3. Does it cause excitement and intrigue?
4. Would I click on it?

Question 42

What is good feedback?

Answer 42

Good feedback comes from other creator individuals who aren’t afraid to tell you what they think. They also are able to scrutinize things to a great ability.