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Graphic Design 5-HS > Yearbook Study Guide (GD5.v.S1.2122) > Flashcards

Yearbook Study Guide (GD5.v.S1.2122) Flashcards

1
Q

Black and white

A

Items in a single color (black) as opposed to full color

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2
Q

Bleed

A

Extension of images, graphics or backgrounds beyond the trim marks on the edges of a page, leaving no white margin

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3
Q

Bleed bars

A

Bars, usually blue, found at the edges of Walsworth’s templates and Designer Series layouts to help you determine how far to extend a bleeding element off the page. You should always draw bleeding elements to the outside edge of the bleed bar

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4
Q

Body copy

A

The text of the main story

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5
Q

Book size

A

Refers to the size of the pages in your yearbook; Walsworth offers three book sizes: 7 (page measurement of 7 3/4 inches x 10 1/2 inches), 8 (9 1/2 x 11) and 9 (9 x 12)

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6
Q

Byline

A

A line giving credit to the writer, photographer, or designer for their story, photo or layout

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7
Q

Candid

A

An unposed photo showing action

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8
Q

Caption

A

About three to four sentences that describe a photo; also called a cutline

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9
Q

ABCD Formula

A

Formula for writing captions - the Attention Getter is a mini headline; Basic Information is the first sentence containing the 5 Ws and H and written in present tense; Complementary Information is additional information not seen in the photo written in past tense; Direct Quote is a quote from someone in the photo

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10
Q

Closing

A

Page or pages at the end of the yearbook that verbally wraps up the book; contains theme elements

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11
Q

CYMK

A

Acronym for Cyan, Magenta, Yellow, and Black, the four colors used in printing full color

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12
Q

COB

A

Cut-out background, a term for when the background is deleted from the main subject of the photo

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13
Q

Colophon

A

Information placed at the back of the book containing facts about the production of the book such as printer, copies ordered, type and paper specifications and general acknowledgements

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14
Q

Complementary colors

A

Two colors directly across from one another on a color wheel, such as blue and orange, yellow and purple, red and green

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15
Q

Copy

A

The words that appear in a book, a newspaper, a website or a printed page

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16
Q

Copy-editing marks

A

Marks used by editors to explain what changes need to make to a story; also known as proofreading marks

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17
Q

Copyright

A

An exclusive legal right to an originator of an item, such as a published work, photo, music or lyrics; copyrighted material cannot be used without permission

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18
Q

Crop

A

Eliminating unwanted elements in a photo, either using the camera’s viewfinder before the image is shot or using photography software afterward

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19
Q

Cover

A

The outside of the yearbook

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20
Q

Coverage

A

Topics featured in the yearbook and how they are covered

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21
Q

Direct quote

A

Exactly what the person said; appears inside quotation marks

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22
Q

Display fonts

A

More decorative typefaces usually used for headlines

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23
Q

Divider

A

Pages in a yearbook that separate one section from another and provide information about the section’s content; also known as division pages or section divider pages

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24
Q

Dominant

A

A photo or an element that commands the reader’s attention on a spread by size or importance

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25
Q

Double-page spreads (DPS)

A

Two facing pages designed as one unit

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26
Q

Dots per inch (DPI)

A

The number of halftone dots in an inch, used to measure the amount of resolution of a digital image

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27
Q

Drop cap

A

The first letter of a paragraph enlarged to create a graphic effect

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28
Q

Eyeline

A

Horizontal line, actual or implied, running across a spread above or below the exact center to create unity

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29
Q

Folio

A

Page number on a yearbook spread; accompanying words or phrases identifying the content are called folio tabs

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30
Q

Font

A

A set of letters, numbers, punctuation marks and symbols that share a unified design called a typeface; a group of related typefaces is called a type family

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31
Q

Body fonts

A

Typefaces that can be used for body copy and captions; body fonts are usually plainer, less decorative and smaller than display fonts, 12 point or less

32
Q

Sans serif

A

Type without finishing strokes or “feet”

33
Q

Serif

A

Typefaces that have small additional finishing cross strokes placed at the end of the main strokes of a letter

34
Q

Formula Color

A

Refers to specific blends of CMYK created by Walsworth that can be used on any four-color page in your book

35
Q

Gutter

A

The vertical space between the inside margins of facing pages

36
Q

Kerning

A

The amount of horizontal space between two characters

37
Q

Headline

A

Type set in larger point size, usually 14 points or higher, and placed above the story to attract the reader’s attention and provide information about a story’s or a spread’s content

38
Q

Hierarchy

A

Purposefully directing focus to specific elements before others within a design in order to create an order of importance

39
Q

Index

A

An alphabetized list of names and contents that indicates the pages on which each person or item is references, usually located in the back of the yearbook

40
Q

iTags

A

Plastic tags personalized with names and icons of school sports, activities and interests and places on books or other possessions; can be used for fundraising

41
Q

Ladder

A

A yearbook blueprint that helps you plan your book by listing the contents of each page

42
Q

Lead (Lede)

A

First one or few sentences of an article; should grab the reader’s attention, give the story direction and set the tone

43
Q

Leading

A

The amount of vertical space between two lines of type

44
Q

Margins

A

The white space around the spread; copy and photos must stop at the edge of the margins unless photos bleed off the page

45
Q

Mugs

A

Formal student photos with names and other identifying information under them

46
Q

Namestamping

A

Imprint of a name and icons on a yearbook cover using hot foil

47
Q

Nut graf

A

The paragraph that tells the reader what the story is about and offers background information as needed for clarity; it can be one paragraph or several

48
Q

Opening

A

Pages in the yearbook that verbally explain the theme and the theme graphics continue

49
Q

Packages (Mods)

A

A self-contained package of a pre-determined size, such as a top 10 list, a quiz, a photo cluster, a quote or other stand-alone coverage

50
Q

Personal ad

A

Advertisement placed by parents or students rather than businesses

51
Q

Pica

A

A printer’s unit of measurement useed primarily in typesetting; one pica equals 1/6 of an inch, or 12 points

52
Q

Pixel

A

A basic unit of digital imaging; individual dots (pixels) make up the image on the screen

53
Q

Portraits

A

Formal student photos with names and other identifying information listed to the side of the row of photos

54
Q

Process color (CMYK)

A

A color derived by printing overlapping dots of Cyan, Magenta, Yellow and Black; when combined, the eye merges the colors to simulate a single color; thousands of colors can be simulated by mixing percentages of the four process inks

55
Q

Proof

A

A hard-copy printout or electronic version of a file used to check what will be printed in your book

56
Q

Pull quote

A

Words from a story that are pulled and printed in larger point size to create a graphic element; also called pulled quote

57
Q

Resolution

A

In digital imaging, refers to the number of pixels or dots that make up an image; an image’s resolution must be high enough to reproduce well on the printed page

58
Q

RGB

A

Acronym for Red, Green and Blue, the three colors used in video display, for example, a computer monitor

59
Q

Signature

A

A single sheet of paper that, when folded and trimmed, will produce 16 consecutive pages

60
Q

Spine

A

Backbone of a book, the narrow portion of a cover between the front and back

61
Q

Spot color (PMS color)

A

A pre-mixed ink used to add a single color to a page

62
Q

Spread

A

Two facing pages designed as one unit; also called double page spread or DPS

63
Q

Style Guide

A

A set of established rules governing the production of the book so that design, fonts, colors, copy, theme, etc., will be consistent throughout the book

64
Q

Subhead

A

A small headline used to divide copy or a small headline or deck that appears below the main headline; also known as a secondary headline

65
Q

Supplement

A

An additional section of the yearbook that is printed separately from the book itself; often printed for spring-delivered books to cover subjects such as spring sports and graduation, which happen after the school’s final deadline

66
Q

Template

A

Pages already set up in a design program, either by Walsworth or a staff’s designers, to be modified and saved by designers without affecting the original template

67
Q

Text

A

Body copy that tells the story

68
Q

Theme

A

Idea or concept threaded throughout a yearbook, unifying its parts

69
Q

Title page

A

Page one of the yearbook, containing the title, volume number, year, school name, mailing address, telephone number and school enrollment, or other significant information

70
Q

Trapped white space

A

An area of white space that appears between elements on a spread; not a desirable element of design because it can separate elements and draw attention to itself

71
Q

Type

A

Printed letters or characters

72
Q

Type family

A

All variations of a typeface in all its weights and point sizes; for example, Helvetica, Helvetica Italic, Helvetica Bold, Helvetica Bold Italic

73
Q

Typeface

A

All type of a single design, such as Helvetica or Times

74
Q

Typography

A

Using type elements as design for the headlines, copy, captions and graphics to project a desired image

75
Q

Verbal

A

Copy that reflects a yearbook’s theme, such as the title and section titles

76
Q

Visual

A

A logo or design graphics that reflect the theme and carry it across the theme pages; a visual element can be a non-verbal theme

77
Q

White space

A

Absence of elements in an area on a spread

Graphic Design 5-HS (1 decks)

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