Year 13 microeconomics Flashcards
Monopoly features…
- Single firm dominates the market.
- Firm is a price-maker.
- Firm is a profit-maximiser.
- High barriers to entry and high barriers to exit.
- Imperfect information.
Perfect competition and its features…
- It’s a theoretical thing that does not actually exist…
Features such as: - Consumer + producers have perfect information
- Firms are profit maximisers
- No barriers to entry or barriers to exit.
- Infinite no. of suppliers and consumers.
- Products are homogenous + no brand loyalty.
(This does NOT lead to DYNAMIC EFFICIENCY but RATHER STATIC EFFICIENCY)
What’s dynamic efficiency?
- Improving effficiency in the LR via investment in R&D,training etc.
What’s x-efficiency?
- Measures how successfully a firm can keep its costs down.
X-inefficiency is when firms waste FoPs or pay too much for FoPs.
What’s static efficiency?
- When productive and allocative efficiency is achieved, they eventually would become outdated.
Where are profits max. on a diagram?
MC = MR
Where are sales max. on a diagram?
AC = AR
Where is allocative efficiency on a diagram?
P = MC OR AC = MR
(The price links with marginal cost due to what consumers would pay)
(AC = AR) is sales max.
When do SRAC curves shift above LRAC?
(EoS—->Diseconomies of scale with LRAC curve under)
- SRAC curves shift when ALL FoPs change.
What is a deadweight welfare loss?
- A loss to society that cannot be recovered.
Monopolistic competition features…
(Realistic market structure)
- Many buyers and sellers
- Slightly differentiated goods
- Firms are price-makers
- Price elastic demand
- Low barriers to entry and barriers to exit
- Good information
- Firms are profit-maximisers
- Non-price competition
- Firms don’t fully benefit from EoS (especially in the LR)
Reasons for high barriers to exit
- Sunk cost fallacy
- Govt. regulation or patents
Reasons for high barriers to entry
- High start-up costs
- Govt. regulation
- Patents
- Price wars/aggressive pricing tactics
- Brand loyalty.
Monopolistic competition in the SR and LR
SR - supernormal profits made (AR > AC)
LR - Normal profits made (AR = AC) with tangential AC curve -> not productively efficient as not producing on lowest point of AC + Not allocatively efficient at P > MC
Define price discrimination…
- When sellers charge different consumers different prices for exactly the same product.
Conditions for price discrimination…
- Some monopoly power
- Seperate different consumer via PED, e.g. inelastic PED = charge higher prices and elastic PED = charge lower prices
- Good information
- ## Prevent re-sale, (prevent someone else from buying lower and selling higher…)
Types of price discrimination…
- (1st degree) When consumers are charged the maximum they’re willing to pay, (eliminating consumer surplus and turning it into revenue for the firm).
- (2nd degree) Used in wholesale markets when lower prices are charged to people who purchase high quantities, (Consumer surplus turns into supernormal profit).
- (3rd degree) When a firm charges different prices for the same product to different segments of the market, e.g. higher prices for inelastic PED and lower prices for elastic PED.
Pros and cons of price discrimination…
+ Consumer surplus turned into revenue could mean that the revenue could be reinvested into the firm. +++
+ Despite consumers not treated equally, people with higher incomes often pay more. +++
- EoS means lower AC can be passed on to consumers in low prices +++
- No allocative efficiency as P = MC or (AR= AC) not met, as AR > MC. —
No allocative efficiency overrides all the pros so its not a good thing!
Oligopoly features…
The theoretical model:
- Few firms dominate the market
- High concentration ratio (7 firms with approx. 70% market share)
- Differentiated goods + Firms are price-makers
- High barriers to entry and high barriers to exit.
-> Firms’ INTERDEPENDENCE + price rigidity (prices don’t change easily).
- Profit max. not sole objective!
- Oligopolies can be collusive or non-collusive.
(Links to kinked demand curve)
e.g. car market, fuel providers, airlines etc
Firms’ objectives
- Max. profit
- Max. revenue (perhaps for the SR) where MR = 0.
- Profit satisficing…
- To aid others e.g. NGOs.
(Maximising profit might only be an objective for the LR).
Define labour productivity…
- Output per hour worked.
What do concentration ratios show?
- Shows how dominant the big firms are in a market.
Factors that promote a COMPETITIVE oligopoly…
- Many firms (oligopoly with less concentration ratio)
- New market entry possible (low barriers to entry)
- One firm with significant cost advantages (may open up chances for collusion)
- Homogenous goods
- Saturated market (price wars etc happen to gain market share)
Pros and cons of a Competitive oligopoly market…
- Allocative, produtive and x-efficiency gained, and static efficiency lost.
- However, dynamic efficiency lost and EoS benefits lost.
Factors that promote a collusive oligopoly…
(cartel)
- Tacit collusion (firms co-ordinate their actions to signal to other firms for collusive behaviour)
- Overt collusion (formal agreements between colluding firms)
- Small no. of firms
- Similar costs
- High barriers to entry
- Ineffective competition policy
- Consumer loyalty (if consumers are loyal to rival firm), collusion won’t be o any benefit.
- Consumer inertia (if consumers are lazy to switch products), collusion will not be of any benefit.
(This collusion may lead to a monopoly)
Pros and cons of a collusive oligopoly
- Benefits of a monopoly may occur from higher market share (e.g. EoS)
- However, this is illegal as it leads to an unfair gain in market share.
- Also, this monopoly may come about may cause things like information failur, which copuld lead to market failure.
(May be the same pros and cons of a monopoly, as this may come about)
Perfect competiton in the SR…
(Losses)
Market:
- Left shift in supply from Q1 to Q3, this may not last.
Firm:
- Loss is made, however, this may not last as firms will leave the market to produce opportunity costs.
- AR1 = MR1 = D1 will upshift to AR2 = MR2 = D2
- (AR2 = MR2 = D2) is the normal profit so AR tangential to AC.
Perfect competition in the LR:
(Equilibrium)
Market:
- Supply in equilibirum
Firm:
- Normal profits made so AR tangential to AC.
Perfect competition in the SR + diagram briefing…
(Supernormal profits)
Market in the SR:
- Right shift in supply from Q to Q3.
- Due to more firms entering the market, costs will lower as the costs spread across more firms.
Firm in the SR:
-> MC cuts AC at lowest point, and AR = MR = D will downshift to AR2 = MR2 = D2, as tis curve will keep happening until all supernormal profits are competed away by new firms.
Some details of the oligopoly curve…
(theoretical)
- A rise in price = higher proportIonate fall in QD
- A fall in price = lower proportionate rise in QD
- If firm is a proft-maximiser, P1 and Q1 will always be charged.
Some conclusions: - Price wars may happen for market share (e.g. supermarkers and airlines)
- Non-price competition (firms compete via advertising, quality etc)
Profits maximised at MC = MR
Perfect competition and efficiency…
(Additional info)
- This is allocatively efficiently (P = MC), productively efficient (MC = AC) and x-efficient.
- Not dynamically efficient as no supernormal profits in the LR.
- SR supernormal profits
- LR normal profits due to firms undercutting eachother.
(Productively efficient and x-efficient may be the same thing).
When is competitive behaviour likely within a market?
(Oligopolies)
- When one firm has lower costs than the others.
- Large no. of firms within a market
- Firms produce similar products to eachother.
- Low barriers to entry.
When is collusive behaviour likely within a market?
(Oligopolies)
- Firms have similar costs.
- Few firms in the market.
- ‘Brand loyalty’ making customers less likely to buy from another firm.
- High barriers to entry.
How can oligopolies bring similar outcomes to a monopoly?
- Collusive oligopolies could lead to higher prices and restricted output.
- Not allocatively efficient or productively efficient.
- Despite having means to reinvest to achieve dynamic efficiency, there is no incentive to do this.
- Collusive oligopolies make supernormal profits at expensive of consumers, and they don’t lower prices despite being able to.
- These firms are x-efficient and due to high prices (due to not lowering prices).
- Colluding firms may agree to restrict output to maintain higher prices.
(Market failure can occur from underconsumption).
How may firms that collude on prices still compete in other ways?
(This makes marketing policies important)
- Product differentiatation from other firms.
- ‘Loyalty rewards’ e.g. loyalty cards.
- New export markets.
Pros of oligopolies…
- Potential dynamic efficiency, good for consumers if it led to better quality products.
- Firms unlikely to raise price very highly, due to high prices incentivising new firms to enter, even if there are high barriers to entry.
- Competitive oligopolies may achieve high efficiency levels.
(Oligopolies may be unstable or they may not last long).
Two types of collusion…
(Oligopolies)
- Formal collusion entails an agreement between firms, e.g. they form a cartel.
- Informal collusion is tacit, it happens without an agreement, (they know its not in their best interest to compete as long other firms do the same).
Pros and cons of a monopoly…
Pros:
- Dynamic efficiency (LR supernormal profits can be reinvested in R&D)
- Greater EoS
- Natural monopoly benefits (a regulated natural monopoly) one can give society desirable outcomes).
- Cross subsidisation (A monopoly can reinvest supernormal profits into areas where losses are made).
Nash Equilibrium conclusions…
(Prisoners’ Dilemma and oligopolies)
- Nash Equilibrium leads to price rigidity as firms don’t want price change, leading to non-price competition (ads,branding,product quality etc).
- Nash Equilibrium may NOT be best outcome for both firms as they can both charge at a higher price leading to higher profits.
- If ONE FIRM CHARGES HIGHER PRICE, this firm will be at risk as the other firm will undercut them by charging a lower price (and make more profit than them).
- To break interdendence, firms may collude, allowing BOTH firms to CHARGE THE HIGHER PRICE and profit more! (However, one firm may want to rival other firm for more profit and market share).
(See diagram)
What makes a market have high/low contestability?
For high contestability:
- High contestability = low barriers to entry/ low barriers to exit.
- Good information of market conditions so that firms can enter (know about technology for a level playing field).
- Firms subject to ‘hit and run’ tactics (firms enter during supernormal profits and when normal profits are being made.
For low contestability:
- Low contestability = high barriers to entry/high barriers to exit.
- New firms failing to attain correct information on technology (preventing a level playing field).
The formula for calculating concentration ratio…
- revenue of each firm / total market value x 100
(check flashcard 14)
Monopolies and efficiency…
- Dynamically efficient due to supernormal profits in SR and LR.#
- NOT allocatively efficient as P > MC.
- NOT productively efficient as MC DOES NOT meet AC.
- Not x-efficient as there’s waste, and they may be producing above average cost curve.
Monopolistic firms and efficiency…
- Not allocatively, dynamically or productively efficient.
Monopolistic firms and efficiency…
- Not allocatively, dynamically or productively efficient.
Perfect competition and efficiency
- Allocatively, productively efficient + x-efficient.
- NO dynamic efficiency, as there are no LR supernormal profits.
(LR equilibrium)
Monopoly and efficiency…
- Not allocatively, productively or x-efficient.
- They ARE dynamically efficient.
Oligopolies and efficiency…
- Not efficient.
Explanation of the kinked demand curve…
(Oligopolies)
FALL in price = LESS proportionate RISE in QD (firms will not do this)
RISE in price = MORE proportionate FALL in QD (firms will do this to protect market share). -> May lead to a price war.
(FLR, RMF)
Explanation of the kinked demand curve with MC curves…
(Oligopoly)
- AR and MR curves with slope changes…
- 2 MC curves (MC1 up to MC2) -> In this same vertical gap as P1 will always be charged
(check diagram)
What is a perfectly competitive labour market?
Employers are wage-takers.
(Employers have no control over what they can pay their employees).
Employers have to pay employees market set wage.