year 11-HSC related Flashcards
What are the distribution channels
Producer to consumer
Producer to retailer to consumer
Producer to wholesalers to retailer to consumer
What are the channel choices
Exclusive
Selective
Intensive
Place
Activities that make the products available to customers when and where they want to purchase
Promotion
The methods used by a business to inform, persuade and remind a customer about its product
What are the 6 promotional strategies
Personal selling
Relationship marketing
Sales promotion
Publicity
Public relations
Advertising
Pricing methods
Cost based
Market based
Competition based
Pricing strategies
Price skimming
Price penetration
Loss leader
Price points
Product
Quality of product
Level of customer service
Packaging
Brand
Marketing mix
Product
Price
Promotion
Place
Why is it important to identify a target market
Efficient resource allocation
Competitive advantage
Customer satisfaction
3 main target markets
Mass market
Market segmentations
Niche market
Marketing
A process of planning, pricing, promoting and distributing products to present to potential customers
Benefits of quality management
Improved customer satisfaction
Increased efficiency and cost reduction
Enhanced reputation and brand imagine
3 Quality management
Quality control
Quality assurance
Quality improvement
Six sigma
Define
Measure
Analyse
Improve
Control
Quality management
The strategy a business uses to make sure it’s product meets expectations
Service outputs
Improved quality of life
Usually intangible, maybe tangible
Service transformation
Advice
Labour
Expertise
Experience
Time
Service inputs
Knowledge
Skilled
Information
Specialised work site
Manufacturing outputs
Tangible products
Manufacturing transformation
Mass production
Customised services
Automated
Manufacturing inputs
People
Skills
Vison
Knowledge
Capital
Cash flow
Resources
Transforming inputs
Human resources
Machinery
Facilities
Transformed inputs
Materials
Information
Customer
Types Outputs
Good or service
Customer service
Warranties
Input
The resources used in the production process
Transformation
The conversion of inputs in to outputs
Outputs
The finished good or service
Operations
The process that involves transformation or production
Four key business functions
Operations
Marketing
Finance
Human resources
Business goals
Profit
Market share
Share price
Growth
Social
Environmental
Management
The process of working with and through other people to achieve business goals in a changing environment