ꜰɪɴᴀʟ ᴀꜱꜱᴇꜱꜱᴍᴇɴᴛ · ᴄʜᴀᴘᴛᴇʀ ᴠɪɪɪ & ɪx Flashcards
Define “public opinion” ?
PUBLIC OPINION REFERS TO THE AGGREGATE MEASURE OF BELIEFS, ATTITUDES, JUDGEMENTS, & / OR PREFERENCES OF A POPULATION OVER MATTERS OF PUBLIC CONCERN
Define “sample”. How does it relate to a “population” ? How big is a typical sample in opinion polls conducted today ?
A SAMPLE REFERS TO THE SMALLEST SUBSET OF INDIVIDUALS, ITS DRAWN FROM A POPULATION, TYPICAL SAMPLES ARE 500-1500 PEOPLE
Define “social desirability bias”. How does it impact the accuracy of opinion polls ? & what is the easiest way to overcome it in terms of survey administration ?
SOCIAL DESIRABILITY BIAS REFERS TO THE PROPENSITY TO ANSWER QUESTIONS INACCURATELY IN ORDER TO PUT ONESELF IN THE BEST LIGHT. IT CAN CAUSE UNDERREPRESENTATIVE DATA ABOUT WHAT IS BEING INQUIRED. ANONYMITY IS THE BEST WAY TO AVOID THIS BIAS.
Define “ordering effects”
ORDERING EFFECTS REFERS TO HOW THE ORDER IN WHICH QUESTIONS ARE ASKED AFFECT THE RESPONSES
Define “double-barreled questions”
DOUBLE-BARRELED QUESTIONS REFERS TO HOW RESPONDENTS ARE ASKED ABOUT MORE THAN ONE ISSUE BUT ONLY CAN GIVE ONE ANSWER
Define “leading questions”
LEADING QUESTIONS REFERS TO QUESTIONS WORDED IN A WAY THAT SWAYS THE RESPONDENT TOWARDS ONE SIDE OF AN ARGUMENT
Define “representative sample”. Be sure to know & understand what it means to say a sample is “demographically representative”.
A REPRESENTATIVE SAMPLE REFERS TO WHEN PROPORTIONALLY REFLECTS THE RELEVANT DIVERSITY OF OPINIONS WITHIN THE DRAWN POPULATION. DEMOGRAPHIC PROPORTIONALITY REFERS TO THE EFFECTIVE REPRESENTATION OF THE RACIAL, ETHNIC, RELIGIOUS, GENDER, & CLASS DIVERSITY OF THE POPULATION.
Be sure to know & understand “nonresponse bias” & how it can lead to an “unrepresentative sample”.
NONRESPONSE BIAS REFERS TO WHEN PEOPLE WITH CERTAIN CHARACTERISTICS ARE LESS LIKELY TO RESPOND TO SURVEYS THAN OTHERS AND PRODUCES A SAMPLE THAT UNDERREPRESENTS THOSE LESS LIKELY TO RESPOND
Define “margin of error”.
MARGIN of ERROR REFERS TO THE AMOUNT WITHIN A SPECIFIED CONFIDENCE OF HOW A MEASURED SAMPLE DEVIATES FROM THE TRUE POPULATION VALUE
What does sample size have to do with the margin of error ?
POLLS HAVE A SAMPLE SIZE OF 1500, AND THE AVERAGE MARGIN OF ERROR IS +/- 3 PERCENT. HIGHER MARGIN OF ERROR = LESS PRECISION
Why do pollsters generally not use sample sizes as large as 4,500 ?
PRODUCES A HIGHER MARGIN OF ERROR
Define “the bandwagon effect”.
“THE BANDWAGON EFFECT” REFERS TO PEOPLE WHO DECIDE TO SUPPORT A CAUSE BECAUSE POLLS DEMONSTRATE POPULARITY OF THE CAUSE/CANDIDATE
Make sure to understand the SIX guidelines for being a responsible consumer of polls.
· CONSIDER REPUTATION & POSSIBLE MOTIVES OF POLL CONDUCTORS
· EXAMINE QUESTION WORDING
· CHECK TARGET POPULATION & SAMPLING METHOD
· ASSESS SAMPLE SIZE / MARGIN OF ERROR
· COMPARE ACROSS POLLS & LOOK AT POLL AGGREGATORS
· BE REALISTIC IN EXPECTATIONS
Define “poll aggregators”.
POLL AGGREGATORS REFERS TO WEBSITES THAT GATHER & AVERAGE THE RESULTS OF MULTIPLE POLLS
Define “delegate model of representation” & “trustee model of representation”. What are they ? How do they differ with respect to how they think public opinion should influence government ?
THE DELEGATE MODEL REFERS TO THE VIEW THAT THE REPRESENTATIVE SHOULD FOLLOW THE PREFERENCES OF THE DISTRICT AND THE OPINIONS OF CONSTITUENTS. THE TRUSTEE MODEL REFERS TO THE VIEW THAT THE REPRESENTATIVE SHOULD FOLLOW THEIR OWN JUDGEMENT IN ORDER TO PROMOTE PUBLIC GOOD. DELEGATES HOLD THAT DEMOCRACY IS GOVERNMENT CONTROLLED BY THE PEOPLE. TRUSTEES DISAGREE & SAY THAT IF THAT WERE THE CASE THEN WE NEED A DIRECT DEMOCRACY
Define “political predispositions”.
POLITICAL PREDISPOSITIONS REFERS TO ONES PREEXISTING ATTITUDES, VALUES, BELIEFS, & SOCIAL IDENTITIES THAT CONDITION HOW ONE FORMULATES OPINIONS ABOUT PUBLIC AFFAIRS
Define “political socialization”. How does it relate to “political predispositions” ?
POLITICAL SOCIALISATION REFERS TO THE PROCESS BY WHICH OUR SOCIAL ENVIRONMENT LEADS US TO DEVELOP VALUES, ATTITUDES OR BELIEFS, & SOCIAL IDENTITIES THAT SHADE ORIENTATION TOWARDS GOVERNMENT & POLITICS. OUR SOCIAL EXPOSURE IS SOMETHING THAT CAN INFLUENCE OUR POLITICAL PREDISPOSITIONS
Define “funnel of causality”. How does it relate to “socialization” ?
THE “FUNNEL OF CASUALITY” REFERS TO THE ENVIRONMENTAL INFLUENCES ON POLITICAL ATTITUDES. OVER A LIFETIME, THE FACTORS INFLUENCING US BECOME FEWER / LIMITED
What, according to the textbook, is the most influential agent of socialization on children ?
FAMILY