written exam

Question 1

dividend yield

Answer 1

dividend per share/ current share price

Question 2

dividend cover

Answer 2

earnings after interest and tax/ dividends

Question 3

earnings per share

Answer 3

earnings after interest and tax/ n.o of shares

Question 4

price earnings ratio

Answer 4

price per share/ earnings per share

Question 5

management powers

Answer 5

-legitimate
-referent
-charismatic
-information
-reward
-expert
-coercive
-moral

Question 6

legitimate power

Answer 6

• status of position (manager, executive or another leading official in a company has)
• builds influence

Question 7

referent power

Answer 7

-gained respect/ admiration from people around
- e.g steve jobs

Question 8

information power

Answer 8

-knowing something other don’t
-short-term
-doesn’t build credibility
-once information is released, they are not needed anymore
-builds influence

Question 9

expert power

Answer 9

-more knowledge and experience than others
-e.g college grad uses twitter has more power over social media than employee who doesn’t use twitter
-important when knowledge seen as valuable
-gives influence

Question 10

reward power

Answer 10

-rewards for compliance
-works better when appealing to all
-e.g bonuses, raises, time off, promotions, perks
-positive reinforcements for meeting objectives

Question 11

coercive power

Answer 11

-uses the power of fear/punishment
-e.g losing job, raise, bonuses
-direct is explicit and deliberate
-indirect is assumed (believe they may be punished)

Question 12

charismatic power

Answer 12

-ability to influence
-may not actually have authority but can persuade/inspire
-relies on charm and attractive personality traits

Question 13

moral power

Answer 13

-based on strong set of values and beliefs
-talk the talk, walk the walk
-strive to do what they say they will
-strongly principled and hold themselves to a high standard
-they want people to follow their example
-about being a service to others

Question 14

social responsibility marketing

Answer 14

-practice to acknowledge social and environmental impact of product/ services
-provides moral principles/ values to follow during marketing communication
-set of guidelines to help customers decide new marketing strategy
-major themes are social, responsible and strategic marketing

Question 15

social marketing

Answer 15

-behaviour change
- research areas: health, social welfare, sustainability, communication

Question 16

responsible marketing

Answer 16

-consumption
-research areas: ethical and sustainable consumption, marketing for social enterprises, cultural wellbeing, teaching marketing ethics

Question 17

strategic management

Answer 17

-sustainability
-research areas: strategic ‘green’ marketing/management, sustainable entrepreneurs, CSR, social innovation

Question 18

examples of SRM

Answer 18

-restrictions in marketing towards children
-e.g tobacco, alcohol and gambling products
-clear info on packaging
-e.g cosmetic product stating if it has been tested on animals or not

Question 19

criticism of SRM

Answer 19

-high costing strategy that is limited
-does little to destroy root source of problems
- shouldn’t be up to companies to decide on SRM, should be the government
-could be more effective if companies directly donate to charities/philanthropic causes

Question 20

entrepreneurship

Answer 20

Entrepreneurship is the activity of entrepreneurs, who are responsible for the creation of new products, processes, services and markets. They develop new ways of doing business, create new organisation forms and new ways of managing people.