written exam Flashcards
dividend yield
dividend per share/ current share price
dividend cover
earnings after interest and tax/ dividends
earnings per share
earnings after interest and tax/ n.o of shares
price earnings ratio
price per share/ earnings per share
management powers
-legitimate
-referent
-charismatic
-information
-reward
-expert
-coercive
-moral
legitimate power
- status of position (manager, executive or another leading official in a company has)
- builds influence
referent power
-gained respect/ admiration from people around
- e.g steve jobs
information power
-knowing something other don’t
-short-term
-doesn’t build credibility
-once information is released, they are not needed anymore
-builds influence
expert power
-more knowledge and experience than others
-e.g college grad uses twitter has more power over social media than employee who doesn’t use twitter
-important when knowledge seen as valuable
-gives influence
reward power
-rewards for compliance
-works better when appealing to all
-e.g bonuses, raises, time off, promotions, perks
-positive reinforcements for meeting objectives
coercive power
-uses the power of fear/punishment
-e.g losing job, raise, bonuses
-direct is explicit and deliberate
-indirect is assumed (believe they may be punished)
charismatic power
-ability to influence
-may not actually have authority but can persuade/inspire
-relies on charm and attractive personality traits
moral power
-based on strong set of values and beliefs
-talk the talk, walk the walk
-strive to do what they say they will
-strongly principled and hold themselves to a high standard
-they want people to follow their example
-about being a service to others
social responsibility marketing
-practice to acknowledge social and environmental impact of product/ services
-provides moral principles/ values to follow during marketing communication
-set of guidelines to help customers decide new marketing strategy
-major themes are social, responsible and strategic marketing
social marketing
-behaviour change
- research areas: health, social welfare, sustainability, communication
responsible marketing
-consumption
-research areas: ethical and sustainable consumption, marketing for social enterprises, cultural wellbeing, teaching marketing ethics
strategic management
-sustainability
-research areas: strategic ‘green’ marketing/management, sustainable entrepreneurs, CSR, social innovation
examples of SRM
-restrictions in marketing towards children
-e.g tobacco, alcohol and gambling products
-clear info on packaging
-e.g cosmetic product stating if it has been tested on animals or not
criticism of SRM
-high costing strategy that is limited
-does little to destroy root source of problems
- shouldn’t be up to companies to decide on SRM, should be the government
-could be more effective if companies directly donate to charities/philanthropic causes
entrepreneurship
Entrepreneurship is the activity of entrepreneurs, who are responsible for the creation of new products, processes, services and markets. They develop new ways of doing business, create new organisation forms and new ways of managing people.
