Writing and Fonts Flashcards

1
Q

De stijl

A

A modern art movement developed in the Netherlands in the early twentieth century

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2
Q

Bauhaus Movement

A

Made by Herbert Bayer
German school

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3
Q

Separation of design from fine art

A

Enhanced grid system, negative space, Sans-serif typefaces, asymmetrical layouts, Photography > illustration

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4
Q

Akzidenz-Grotesk

A

Created by Berthold Type Foundry in 1896

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5
Q

Univers

A

Created by Adrian Frutiger in 1954

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6
Q

Helvetica

A

Created by Max Miedinger in 1957

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7
Q

Base line

A

An imaginary line that letters sit on

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8
Q

Cap line

A

The distance between the bottom line and the top of the capital letter

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9
Q

Mean line

A

An imaginary line that rests on top of most lowercase letters

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10
Q

1 inch = ________

A

72 size/point

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11
Q

Ascender

A

When lowercase letters go above the midline/x-height (t, l, k, d)

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12
Q

Descender

A

When a lowercase letter goes below the baseline (g, y, p, q)

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13
Q

Kerning

A

The distance between two characters

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14
Q

Leading

A

The vertical space between lines of type

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15
Q

Tracking

A

The same distance between a group of letters

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16
Q

Majuscule

A

A capital letter

17
Q

Miniscule

A

A lowercase letter

18
Q

Ragged right

A

Left justified

19
Q

Ragged left

A

Right justified

20
Q

Ragged center

A

Center justified

21
Q

Who was Saul Bass

A

An Oscar-winning filmmaker and graphic designer who was known for his work on film posters, corporate logos, and motion-picture title sequences (Legendary designer)

22
Q

Who was Gail Anderson

A

An educator, writer, and graphic designer known for her poster design, hand-lettering, and typographic skill (Contemporaries)