Writing and Fonts Flashcards
De stijl
A modern art movement developed in the Netherlands in the early twentieth century
Bauhaus Movement
Made by Herbert Bayer
German school
Separation of design from fine art
Enhanced grid system, negative space, Sans-serif typefaces, asymmetrical layouts, Photography > illustration
Akzidenz-Grotesk
Created by Berthold Type Foundry in 1896
Univers
Created by Adrian Frutiger in 1954
Helvetica
Created by Max Miedinger in 1957
Base line
An imaginary line that letters sit on
Cap line
The distance between the bottom line and the top of the capital letter
Mean line
An imaginary line that rests on top of most lowercase letters
1 inch = ________
72 size/point
Ascender
When lowercase letters go above the midline/x-height (t, l, k, d)
Descender
When a lowercase letter goes below the baseline (g, y, p, q)
Kerning
The distance between two characters
Leading
The vertical space between lines of type
Tracking
The same distance between a group of letters