Writing an Audience Profile Flashcards
State of belonging to a social group that has a common cultural tradition
Ethnicity
Is something a person undertakes to make a living
Occupation
Highest education an individual has completed
Educational Attainment
This type of analysis covers beliefs, attitudes, values and opinions of the audience
Psychographic Analysis
People between two particular ages
Age range
2 POINTS!!!
- This is usually categorized as female and male.
- This refers to socially constructed roles, behaviors, expressions and identities.
- Sex
- Gender
The place where something happens, especially in an organized event such as concert or conference
Venue
Include factors such as age range, sex, gender, civil status, ace, ethnicity and economic status
Demographic Analysis
This type of analysis has something to do with the characteristics related to the specific situation
Situational Analysis
Under demographic analysis, it is the belief of an individual in a particular god or gods
Religion
Refers to a special or important time, event, ceremony, celebration.
Occasion
This is looking into the profile of your target listeners. This is done so you can plan and shape your speech content
Audience Analysis
What type of analysis does the following sentence pertains to?
JM felt his speech is too insensitive to people with physical disabilities hence he revised it
Psychographic Analysis
What type of analysis does the following sentence pertains to?
Rozel was invited to an event as a guest speaker. “When is the event going to take place?” he asked.
Situational Analysis
What type of analysis does the following sentence pertains to?
“All of my audience are catholic, so I have the freedom to relay bible verses in my speech,” Bermarc thought to himself.
Demographic Analysis
