Workflow Flashcards
steps in sports opps
what are the steps for high level overview of regular season
- Determine upcoming schedule
- Identify which players to highlight and in what uniform
- Source player images
- Kick off to agency
- Link approved files in SMOT for ingest
- QC on platform
- Any last minute changes
- Act as point person for creative approvals for R&E and Full Funnel Campaign Management
What are three sources of scheduling information for upcoming games?
Find game schedule in Sports on Max Operational Tasks (SMOT) sharepoint doc
* Keep an eye out for sports programming emails from Doug Miller and Mark Petix
* Slack notifications also come in the #max-us-live-sports-ops channel from Ryan
Cooper and Jennifer Belknap
Who do schedule/programming emails come from?
Doug Miller and Mark Petix
Who do schedule/programming slacks come from?
Ryan Cooper and Jennifer Belknap
Who covers player recs for all leagues except USSF, AEW, and NHL
Stephen Favetti
Who covers NHL and USSF player recs
Dylan Harrison
Who covers USSF player recs
Jalen Mitchell and Dylan Harrison
What leagues does the Agency WC + A handle
NBA, Unrivaled, NCAA (including March Madness), USSF, NASCAR
Who are our contacts at WC +A
Sinead Harte, Siroon Parseghian, Rhoel Paghunasan
What leagues does the Agency Arterie handle
MLB, NHL, AEW, Mecum, Golf
Who are our contacts at Arterie
Greer Nelson, Maddie Cook, Jorge Araujo
what are the workflow steps with agencies
o Add games to each agency’s tracker
o Add player images to the image folder in Box
o Link images and any callouts in a Slack kick-off
o Create agency review deck (usually on a monthly basis)
o Review artwork and give feedback (ideally in one round)
o Review agency delivery in Box to make sure all files are there
After agency files are approved, what happens in SMOT
- Once artwork is finalized, link in SMOT column titled “Required Imagery (Box Link)”
and turn the cell green - If it’s a last minute add, alert Ryan Cooper, Jennifer Belknap, and DLEO in the slack
channel #max-us-live-sports-ops - The goal is to have artwork linked 3 weeks before an event’s live date
How often do you QC on platform and what are you looking for
- Once a week or so, check the platform to ensure all artwork is appearing as
expected - Be sure to review the highlights row to confirm the shield has not been stretched
What happens in a 24h+ last minute change
- If 24+ business hours notice:
o When players are injured or pulled from a game for any reason, the
merchandising team (Stephen Favetti or Tosin Oyewole) may reach out with a
request to swap imagery. They will provide the new player name at the same
time.
o Once you have the player name, search for their image in Getty and upload to
the correct Box folder
o Send an urgent slack to the appropriate agency and link them to the new
image of the player.
What happens in a last minute change with less than 24hrs
- If less than 24 hours notice:
o link the logo vs logo art into SMOT - Once the artwork is finalized, link it in SMOT, and alert Ryan/Jennifer/DLEO in the
slack channel #max-us-live-sports-ops
What does DLEO stand for
Digital Live Event Ops
Who is in the DLEO team
Matt Crissman’s team (Maranda, Paul, Scott, Debony, etc)
Where to asset review requests live?
“re-design-livecontent” and “live-content-creative-max” slack channels
How many times do we ping leagues for outstanding review requests
Once a day ping each league with any outstanding
requests, unless more timely feedback is necessary
What else are the review slack channels used for
Communicate large announcements like special event toolkits becoming available in these channels
and alert “Sports-Asset-Update-Squad”
Darryl Holiday is our asset review requests contact for which leagues
NBA, NCAA
Anya Johnson is our asset review requests contact for which leagues
NBA, NCAA
Sam Matney is our asset review requests contact for which leagues
MLB, NCAA, NASCAR, Golf, Roland Garros
