Workbook 2 Flashcards
Mission statement
A formal summary of the businesses aims and values
Stakeholder
Anyone inside or outside the company interested in the businesses activities
Shareholder
invests in a company in shares –> owns part of the business
What is an businesses objective?
The aim that a business works towards
Why does a business need to change its objectives over time?
1 - Owner wants to work towards a higher profit
2 - There is a larger market share
3 - They are facing a serious economic problem
Common objectives for a business
- Profit
- Survival
- Growth
- Increase market share
- Quality Goods/Services
- Service to community
Most important objective of a small business
Survival
Social enterprise company’s objectives
1 - Provide jobs and support
2 -To protect the environment
3 - To make profit to invest back into the enterprise
Social enterprise sector
They operate in the private sector
Stakeholders
The objectives of each one is just common sense!
- Owners
- Workers
- Managers
- Customers
- Government
- Community
- Bank
Key objectives of a public sector
Financial - Meet profit targets for the government
Service - Quality goods/Services
Social - Create employment
Why is the public sector not expected to be profitable?
The government fund the businesses using taxes and they want the prices to be low
Multinational company
A company that manufactures goods in 2 or more countries
Host country
The country that a business manufactures in but head quarters isn’t based there
Home country
Head Quarters
Globilisation
Selling or producing products around the world