womens hour

Question 1

(industry) - what is the BBCs remit ?

Answer 1

• to act in the public interest, serving all audiences through the provision of impartial, high quality and distinctive out and services which : inform, educate and entertain.

Question 2

(industry) what are BBCs 5 public purposes ?

Answer 2

-provide impartial news and INFORMATION and engage with the world around them
- support LEARNING for people of all ages
-CREATIVE, HIGH QUALITY and distictive output and services
- DIVERSE communities of all UK nations and regions
- REFLECT UK CULTURE and its values to the world

Question 3

(industry) how is the BBC funded ?

Answer 3

-tv license = not for profit

Question 4

(industry) BBC sounds - why did the BBC create the app ?

Answer 4

• to attract a more younger generation to internet ( 15-34 year olds)

Question 5

(audience) primary target audience for women’s hour ?

Answer 5

-female
-educated
-high on the social grade scale
-35, primarly 55+ age
-parents/grandparents

Question 6

(audience) evidence for target audience ?

Answer 6

• female presenters
• range of issues that would particularly appeal to female
• participants who are professional, educated women
• complex language and quite formal mode of address

Question 7

(audience) secondary target audience ? WH

Answer 7

• men who listen radio 4

Question 8

(audience) Hall’s reception theory - dominant/ preferred meaning?

Answer 8

• educated, entertained and informed (remit)
• “I love the current style, thank you”
  “love women’s hour”

Question 9

(audience) Hall’s reception theory - negotiated WH

Answer 9

• young people, might get bored, formal. eternally speech based
• “I wish you could come back Emma, Paris episode, totally embarrassing”

Question 10

(audience) Hall’s reception theory

oppositional ?

Answer 10

-men, diverse ethnicity
-“needs an update: gender hour, looking at all the inequalities between all gender & how to save them”
-“no men’s hour”

Question 11

(audience) attract an audience

social media ?

Answer 11

-Instagram stories with links + questions to answer on the podcast + hashtags maintaining an audience due to being on multiple platforms

Question 12

attract an audience - scheduling ? WH

Answer 12

• Women’s hour is on at 10am on BBC radio 4
• BBC sounds meaning people can “catch up” and “listen again” and subscribe to “women’s hour daily to be notified
• a podcast recapping everything from the week

Question 13

attract an audience - topics on the women’s hour

Answer 13

• diverse and sensitive topics, current affairs, icluding: drama, readings, comedy, factual, and magazine programmes
• topics such as breast cancer, plastic surgery child abuse in Uganda these were some topics on
• females feel related to these topics and listened to

Question 14

attracting an male audience/ parents - topic

Answer 14

-12th jan 2023 - Andrew Tate, patriarchal views and misogyny, Influencer towards younger males. parents ringing in saying “tried to talk to my son & not gotten anywhere