Women's Realm-Representation Flashcards
Front Cover-Modest Woman
Hand over mouth → Innocent, girlish
Fully clothed, fashionable, covered up (only face exposed)
Not sexualised → Reflects 1950s/60s domestic role of women
Front Cover-Cover Lines
‘Children’s raincoats’, ‘treasury of homemaking’ → Women as mothers, homemakers
Traditional gender roles: Wife, mother, NOT an object for sex
Sexual Revolution (1960s)
Feminism, contraceptive pill, divorce, abortion laws
Women’s rights increasing, but magazine still old-fashioned
Atrixo Advert-Women & Domestic Sphere
Only her hand visible → Not objectified
Concerned with love & marriage, NOT sex
‘Wife keeps everything clean and spotless’ → Ideal homemaker
Atrixo Advert-Men’s Role
Jacket & shirt → Works outside home
‘Husband keeps the home papered and painted’ → DIY & practical work
Reinforces traditional gender roles (mid-20th century)
“May I Help You?” Page-Teen Girls & Sex Education
15-year-olds asking about pregnancy → Naïve, inexperienced
Agony aunt’s open response → Some women becoming more liberal
The Masthead – “Women’s Realm”
‘Realm’ = Women’s Place
Belongs to the world of the magazine → Cooking, cleaning, sewing
The Sunday Cook-Man’s role
Head of table, being served
Suit & tie → Power & status as head of family
Reinforces patriarchal society
Overall Magazine Representation
Outdated Gender Roles
Less reflective of 60s feminism
More traditional & binary view of gender