woman

Question 1

when was woman first published?

Answer 1

1937

Question 2

who was it published by?

Answer 2

odhams which is now IPC

Question 3

when was the set edition of woman released?

Answer 3

late august 1964

Question 4

what was the price of the magazine?

Answer 4

7d = 7 old pennies

Question 5

in the post war period and in the 1960s, how many copies of woman magazine were sold per week?

Answer 5

12 million

Question 6

How many copies of woman were sold per week in 1960?

Answer 6

3 million

Question 7

what is the masthead of the magazine?

Answer 7

woman

Question 8

what font is used for the masthead?

Answer 8

sans serif

Question 9

what is the anchorage on the front cover of the magazine?

Answer 9

‘British women have a special magic’

Question 10

what is an example of a cover line on the front cover of woman?

Answer 10

‘seven star improvements’

Question 11

is ipc a small or large company?

Answer 11

it is a conglomerate and was taken over by time inc

Question 12

in June 2018 time inc was renamed, what did it become?

Answer 12

TI Media

Question 13

In the 1950s what was the role of women?

Answer 13

caregivers, housewives

Question 14

what is liesbet van zone’s view on representation in women’s magazines?

Answer 14

women belong to the domestic life and to the family

men belong to the social world of politics and work

Question 15

what is Jonathon bigness theory of media semiotics?

Answer 15

the idea that magazines construct ‘mythic’ representations of women that the better self that every women desires to become

Question 16

what is Jennifer holt’s argument about ‘the ideal woman’, concerning gender roles in magazines?

Answer 16

the manufacturing sector of these magazines make women better consumers of home products by reinforcing the idea that women will feel fulfilled if they have them

Question 17

when was the second wave of feminism?

Answer 17

1960s-80s

Question 18

what was the second wave feminism about?

Answer 18

gaining equality an freeing women from male dominance

Question 19

what was second wave feminism supposedly caused by?

Answer 19

the civil rights movement in the 1950s and 60s - black people gain rights under USA laws
caused 2nd wave feminism because many women were involved

Question 20

how many girls were in higher education in 1962?

Answer 20

26,000

Question 21

how did women’s views start to change in the 1960s?

Answer 21

started to be against marriage, wanted equal pay and better working conditions

Question 22

what did the women’s liberation movement do during the 70s that caused controversy?

Answer 22

they set fire to their bras and underwear to symbolise women’s freedom and how women should be able to choose what they wear rather than having to dress to impress

Question 23

what did Betty Friedan, an American feminist, say about women’s roles?

Answer 23

‘women are shown solely as men’s wife, mother, love object, dishwasher, cleaner and never as a person’

Question 24

how does the layout of woman reflect its historical context?

Answer 24

the female on the cover is main focus - targeted at women and her beauty and appearance are the most important aspect of the cover

Question 25

what social/historical context is reflected through the cover of woman?

Answer 25

appearances reinforce social expectation of women
reinforces a woman’s insignificance in society because it solely focuses on her appearance but not what she is capable of

Question 26

how does the masthead reflect the historical context of women?

Answer 26

Male voice addressing consumers
nothing complex or niche = all women were expected to like what is mentioned on the cover, which is why the masthead is simple

Question 27

what values do the cover lines communicate?

Answer 27

women as housewives - women are expected to appear in a certain way, be desirable and also in competition with other women - ‘lingerie’ and ‘a level beauty’

Question 28

what type of shot is the main image on the magazine?

Answer 28

mid-shot

Question 29

what mise-en-scene is used on the cover?

Answer 29

stereotypically feminine colours and patterns such as floral, pastels, dull not luxurious

Question 30

what values does the anchorage of the cover communicate?

Answer 30

patriarchy
objectified women
misogyny
women can’t take anything seriously - said to have ‘magic’ = comical, silly

Question 31

what elements of narrative are on the cover?

Answer 31

questions asked

addressing of audience = make women judge themselves and seek male approval

Question 32

what ideologies does the ‘creme puff by max factor’ advert convey?

Answer 32

‘beauty at a moments notice’ = targeted at women with busy lives
‘you’re perfectly lovely again’ = you aren’t without makeup
applying makeup as man approaches her = needs to be attractive for him and seeks his acceptance

Question 33

where can Laura mulberry’s male gaze theory be applied in the set text of woman?

Answer 33

creme puff by max factor advert as male looks at woman applying makeup and she becomes an object of his gaze
breeze soap - naked woman, desirable to men

Question 34

what values are conveyed by the ‘breeze deodorant beauty soup’ advert?

Answer 34

women can’t make important decisions, therefore are in charge of soaps etc
‘Because you’re a woman’ = assumption that men don’t have to be concerned about these things and that women have to make the effort for their husbands

Question 35

how are the subtle sexual connotations in the ‘breeze’ ad constructed?

Answer 35

lips rounded to blow bubbles

Question 36

how does the female in the ‘breeze’ ad conform to stereotypical notions do female beauty?

Answer 36

slender
makeup
hair down

Question 37

how can butlers gender throaty be linked to ‘breeze’?

Answer 37

gender is constructed by repeated representations in the media = female becomes about being the image of western beauty and sexual desire, seen in magazines