wk 5 test revision Flashcards
1
Q
appeal to emotion
A
pathos
2
Q
appeal to logic
A
logos
3
Q
sense of urgency
A
kairos - imperative
4
Q
ethos
A
sense of reliability
5
Q
overstating an idea
A
exageration/ hyperbole
6
Q
understatement of an idea
A
litotes
7
Q
what is accumulation
A
similar words in a short space to reinforce an idea
EG. this task needs gut, risk and willpower
8
Q
recommendations of an expert to persuade
A
expert opinion
9
Q
repetition at the start of a sentence
A
anaphora
10
Q
repetition at the end of a sentence
A
epiphora
11
Q
specific words used in a particular profession/ group
A
jargon
12
Q
list of 3 in a single phrase
A
tricolon/ tripling
13
Q
absence of a conjunction
A
asyndeton
14
Q
repetition of ONE word
A
epizeuxis
15
Q
word/ phrase open to 2 interpretations
A
double entendre
