wk 5 test revision

Question 1

appeal to emotion

Answer 1

pathos

Question 2

appeal to logic

Answer 2

logos

Question 3

sense of urgency

Answer 3

kairos - imperative

Question 4

ethos

Answer 4

sense of reliability

Question 5

overstating an idea

Answer 5

exageration/ hyperbole

Question 6

understatement of an idea

Answer 6

litotes

Question 7

what is accumulation

Answer 7

similar words in a short space to reinforce an idea
EG. this task needs gut, risk and willpower

Question 8

recommendations of an expert to persuade

Answer 8

expert opinion

Question 9

repetition at the start of a sentence

Answer 9

anaphora

Question 10

repetition at the end of a sentence

Answer 10

epiphora

Question 11

specific words used in a particular profession/ group

Answer 11

jargon

Question 12

list of 3 in a single phrase

Answer 12

tricolon/ tripling

Question 13

absence of a conjunction

Answer 13

asyndeton

Question 14

repetition of ONE word

Answer 14

epizeuxis

Question 15

word/ phrase open to 2 interpretations

Answer 15

double entendre

Question 16

attack meaning

Answer 16

a competitive move to reduce a rivals market share

Question 17

atmosphere a writer creates for the audience

Answer 17

mood

Question 18

attitude a writer takes towards the audience

Answer 18

tone

Question 19

writers choice of words

Answer 19

diction