WINE PARIS

Question 1

GP F24 WINE & PLEASURE

Answer 1

64 000

Question 2

Mix produit Wine and pleasure

Answer 2

340 9LE
8% collection
86% KH
6% LI

Question 3

Points WINE & PLEASURE

Answer 3

> unblanced product mix
KH= brand awareness but we are a global luxury brand
goal = 25% for KH
plan on 3 years to achieve it

Question 4

GP GENKA F24 vs F25

Answer 4

F24 = 42 000 + 60000
F25 = 38 000 + 9000

Question 5

Points genka

Answer 5

• super mix produit
• focus sur COO = mise en place incentive
• max rose ?
• what is your strategy following recent development ?
• activation marketing

Question 6

Luxury Drinks GP f24 vs f25

Answer 6

F24= 18 000
F25 = 77 600 + 60 000

Question 7

Mix produit luxury

Answer 7

KH+MAX = 30%
Collection = 64%
L&I=6%

Question 8

Points luxury

Answer 8

French collection
Marketing Ursule
Incentive
KH = never above 25%

Question 9

Progression CEDC vol

Answer 9

173%

Question 10

CEDC GP F25 vs F24

Answer 10

F25 = 92000€
F24= 7000€

Question 11

CEDC mix produit

Answer 11

1047 9LE
- 70% KH MAX
- 30% collection

Coo =13%

Question 12

CEDC points

Answer 12

• reverse percentage / upscale
• marketing calendar activation
• market visit

Question 13

Perelada progression upper bins

Answer 13

250%

Question 14

Mix produit perelada

Answer 14

517 9LE
- 75% KH MAX
- 23% collection
- 2% LI

Question 15

GP PERELADA F2025 vs F2024

Answer 15

F2024= 71000€
F25=57 000€

Question 16

Points Perelada

Answer 16

• mix produit
• champagne ?
• focus French collection
• L&I grupo paraguas

Question 17

Pavic

Answer 17

Baisse de 95%

Question 18

ELAN crossance

Answer 18

Entre 22 et 23 : +29%
Entre 23 et 24 : -32%
Entre 24 et 25 : -52%

Question 19

Meregalli ratio KH

Answer 19

49%

Question 20

Volume F23 vs F24 MEREGALLI

Answer 20

1288 vs 1683
+31%

Question 21

Volume F25 meregalli

Answer 21

-72%

Question 22

L&I Italy F25

Answer 22

13

Question 23

Credit note

Answer 23

48000€

Question 24

Points meregalli

Answer 24

1- trust
2- order F25 /why do you have That much stock?
3- brand awareness
4- market visit

Question 25

Trust meregalli

Answer 25

- you have to understand that we work together / it is a collaboration What has happened with la place, happened on all our markets Global Strategy for Penfolds > hopefully our portfolio is wide, you still have exclusivity for the rest with great wines, bin 311, Bin 389, French collection, champagne, > We understand it puts you in a difficult position and that’s why we helped you giving you 20k last year > We have been poor in communication skills and for that we sincerely apologize. Now if we look at the facts, since la place release only 13 9LE have been sold in Italy, which means competition is very low for you. - we won’t change what happened, we won’t turn back, so now what do we do to move forward TOGETHER ? what is your strategy with Penfolds ? - we have to see positive, we will be transparent with you: tannico

Question 26

GP meregalli F24

Answer 26

=320 000 + 250 000

Question 27

GP meregalli F25

Answer 27

49000

Question 28

Vyno klubas intro

Answer 28

- oldest winery in Aus/ 1844/history heritage —>legitimacy : flagship Grange most collected + 30 times winery of the year by Wine and Spirits Magazine / Peter Gago —> above all: juice great + potential of aging - DNA : art of blending / wines comes first - LITHUANIA = potential + market of interest to me / rising star of oenology

Question 29

Star ooenologie Lithuania

Answer 29

Martynas Pravilonis

Question 30

Why we want vyno klubas

Answer 30

Focus on premium Educating Partner of choice

Question 31

Contact vyno klubas

Answer 31

Petras Andryus

Question 32

Points pavic

Answer 32

- what is your strategy ? - what is happening this year? - focus French COO