Wine Business

Question 1

Top 5 US Distributors

Answer 1

1. Southern (43 states)
2. RNDC (37)
3. Breakthru (16)
4. Johnson Brothers Liquor Co (22)
5. Winebow (18)

Dominance of Southern & RNDC

Southern
- distros Antinori portfolio, Freixenet
RTD will grow 6-8% as other categories decline

Question 2

Total US Market Wine Volume

Answer 2

377 million cases (2023) - current volumesa re similar to 2011, 2012 levels

total wine market volume declined by 9%

Wine sales peakd in 2020 at almost 450 million cases, and have since been in a decline

wine & bev sales tend to peak in Q4 (for holidays)

RTD category outperforms total bev alcohol market - engages new consumers and brings others back to wine. Also flavored wines (though starting with a small base!).

Competition is fierce!

some trends - decision to premium-ize helped margins, but may have pushed younger consumers away looking for more affordable drinks