Wine Business

Question 1

Average Holding size:

Answer 1

10 hectares with many growers selling to co-operatives or negociants

Question 2

Domestic sales Vs Exports

Answer 2

Domestic:
60%
the most important channels are direct sales and specialist wine shops, followed by supermarkets and the hospitality sector

Exports:
40%
The top three export markets make up more than 60 per cent of the export sales.
They are:
Japan (with a huge preference for the Nouveau)
USA and UK (with a preference for Villages and Crus).

Question 3

As prices for Burgundian Pinot Noir have risen, buyers’ attention has turned to _________ wines as a lower priced alternative in a similar style

Answer 3

• Beaujolais Cru

Question 4

Important producers:

Answer 4

Négociant George Duboeuf who, from 1964, promoted Beaujolais Nouveau, creating new markets in France and around the world

Popularity for the other standard up to Cru level Beaujolais followed

Question 5

Beaujolais Nouveau became a wine festival and media event and the wine became hugely popular in France, the UK and especially Japan.

Around a quarter of all Beaujolais is made as ________

Answer 5

• Nouveau