Wide body aircraft Flashcards
A330-900 Punch line
The lowest seat mile cost mid size wide body
A330-900 main advantages
- Value better economics on regional network
- Play the family card
- Value excellent operational reliability
A330-900 main challenges
- Dismiss 787-9 range advantage
- Kill old technology perception
- Dismiss cargo payload disadvantage
1 | A330-900 advantage - value better economics of regional network
- Always use 9 abreast to secure lower seat cost
- Always show direct operating cost per seat
- value economic superiority on regional network
2 | A330-900 advantage - Play the family card
- Leverage huge ceo replacement market
- capitalize on synergies and commonality with A321
- Engage RR early for integrated airframe & engine offer
3 | A330-900 advantage - Value excellent OR
- Highlight early maturity of both engine & airframe
- A330 family at 99.5% throughout 2020
1 | A330-900 Challenge - Dismiss 787-9 range advantage
Focus evaluation on low risk network within A330-900 range
Or redirect campaign to
A330-800 as lowest risk option
A350-900 as highest revenue potential
2 | A330-900 Challenge - Kill old technology perception
- Remind that 787 is 14 years older than neo
- Neo has new wings and xwb engines
- leverage full neo connectivity (pax and airline ops)
3 | A330-900 challenge - Dismiss cargo payload disadvantage
Apply fixed market-average cargo loads
Balance cargo revenue with higher pax revenue
1 | Exploit 787-9 weakness - Leverage 787 family inconsistencies
Non commonality btw 787-8 and 787-9
Non optimized wing span (4m smaller wing span vs neo)
2 | Exploit 787-9 weakness - Trent 7000 superiority vs 1000
Trent 7000 is based on Trent XWB
Higher durability thanks to lower operating temperature.
3 | Exploit 787-9 weakness - Highlight fundamental 787-9 design inconsistencies
Too small for it’s range > seating capacity too small to compete against larger WB
Not adapted to regional operations > too much range and not designed for short cycle operations
