Why We Can’t Stop Scrolling Flashcards
In common
phrase
Sharing the same quality / characteristics
* I don’t think that these two business have much in common.
* We have the same birthday in common.
Psychologist
noun
Someone who studies human emotions and behavior
* It took her many years of studying to become a psychologist.
* He’s been seeing a psychologist.
The principle
noun
The fundamental idea or rule
* The principle behind these two ideas are basically the same.
* The same principle can be applied to both situations.
Scratch an itch
idiom
To satisfy a strong desire or need
* Going on that hike really scratched my itch for some fresh air.
* Her new hobby is scratching her creative itch.
Social media feed
noun
The stream of content that is displayed to a user on a social media platform
* Everyone’s social media feed is based on an algorithm.
* My social media feeds are mostly arts and entertainment.
Infinite
adjective
Without end / limits
* There are an infinite amount of ways to deal with this.
* My social media feed seems to be infinite…
Scroll
verb
To move text or images up or down a screen to see more of it
* She seems to have been scrolling on her phone for hours…
* You’ll need to scroll to the bottom of the page to change the language.
Post (on social media)
noun
Content (images, text or video) that a user shares on their social media profile
* His post on Facebook got everyone very upset.
* They have deleted all posts that does not comply with their rules.
Mindless
adjective
Meaningless / not needing much mental effort
* Most people seem to be doing mindless things on their phones.
* It seems most of these tasks are pretty mindless.
Conditioning
noun
How human behavior is influenced by social media likes, comments, etc.
* Meta uses conditioning techniques to keep users on their platform.
* The conditioning effect of social media keeps users coming back for more.
Intend (to do something)
verb
To have as a plan or purpose
* We intend to invest in as many AI startups as possible.
* I think her remark was intended as a compliment.
An extreme case
noun
A situation that represents the most extreme or unusual thing that could happen
* It is only in extreme cases that we need to contact the police.
* I think an extreme case like that would never really occur.
Neglect
verb
To not give enough care or attention to things that are your responsibility
* I think he’s been neglecting his work lately.
* They have neglected the most important part of their business.
Anxiety
noun
An uncomfortable feeling of worry or nervousness
* I’ve been suffering from anxiety recently.
* It’s normal to feel some anxiety on your first day at work.
Interact (with a social media post)
verb
To like / share / participate in discussions with others on a social media post
* They are trying to increase the amount of users who interact with their posts.
* I’m trying to limit the amount of posts I interact with.
Personalize
verb
To make something suitable for a particular person
* He tries to personalize his training methods.
* They have personalized their interviewing process.
Engage (with social media content)
verb
To interact actively with social media posts
* She tends to engage with content from famous influencers.
* The marketing department is trying to get more users to engage with our content.
Necessarily
adverb
Used in negatives to mean “in every case”
* I don’t think they will necessarily be coming to the meeting.
* It’s not necessarily true that these issues were caused by the economy.
Reinforce (behavior)
verb
To encourage a certain kind of behavior by rewarding it
* Giving praise can reinforce positive behavior in employees.
* Getting ‘likes’ on Instagram reinforces users’ behavior on the platform.
“More or less”
phrase
Approximately / roughly
* This is more or less how I would like to plan the event.
* I’m more or less finished with this task.
Lack (something)
verb
To not have or not have enough of something that is needed
* We are lacking some key pieces of information.
* They lack the ability to communicate well.
Theoretical
adjective
Existing only as an idea, rather than being real
* Climate change is not theoretical anymore.
* They had many theoretical questions for us.
Overdo (something)
verb
To do too much of something
* You should try and not overdo all these drinking parties.
* He has a tendency to overdo everything.
Grasp
noun
The power to control something
* They have a firm grasp on the South East Asian markets.
* It’s hard to escape from her grasp…
