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Introduction to Radio-Television-Film > Why do we study the Media? > Flashcards

Why do we study the Media? Flashcards

1
Q

What is the first reason for studying the Media?

A

We all partake in the Media.

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2
Q

What is the second reason for studying the Media?

A

Media practices influence our lives and how we live them.

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3
Q

What is the third reason for studying the Media?

A

We influence media practices by our decisions about the media.

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4
Q

What is the fourth reason for studying the Media?

A

Media serve social functions as part of our culture

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5
Q

What is the fifth reason for studying the Media?

A

Media are currently going through significant changes.

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6
Q

Personally speaking, why do we study the Media?

A
  1. ) Career Moves.
  2. ) Effects on our lives.
  3. ) Powerful industries.
  4. ) Significant products.
  5. ) Molds the future.
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7
Q

What is the first function of the Media?

A

Presenting entertainment.

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8
Q

What is the second function of the Media?

A

Disseminating news and information.

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9
Q

What is the third function of the Media?

A

Aiding commerce.

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10
Q

What is the fourth function of the Media?

A

Transmitting culture and customs.

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11
Q

What is the fifth function of the Media?

A

Providing relaxation and companionship.

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12
Q

What is the sixth function of the Media?

A

Connecting people.

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13
Q

What is the first step in the Paradigm Shift? (Change in view of the world).

A

Scientific Discovery - pure science without cultural ends in mind.

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14
Q

What is the second step in the Paradigm Shift?

A

Competition - Among engineers, inventors and business people to find ways that new discovery can be used for practical purposes.

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15
Q

What is the 3rd aspect in the Paradigm Shift?

A

Winners and Losers - In terms of systems, devices, companies, and individuals as the technical and economic kinks are worked out.

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16
Q

What is the fourth step in the Paradigm Shift?

A

The New Standard - Tech becomes standardized and proliferates through the culture.

17
Q

What is the fifth step in the Paradigm Shift?

A

The new tech becomes the cultural standard.

18
Q

What is the sixth step in the Paradigm Shift?

A

The old tech finds a smaller niche but does not completely disappear.

19
Q

What is convergence?

A

The coming together of media forms.

20
Q

What was a notable aspect of the tech evolution?

A

All of the previous forms of information and entertainment are coming together and being subsumed under new technologies.

Introduction to Radio-Television-Film (6 decks)

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