Why do businesses exist: What benefits do businesses bring to the UK? Flashcards
Name the things business bring to the UK
- Create employment - Create wealth
- Create new products - Enhance a country’s repuation
AIM
Long term goal
OBJECTIVE
Shorter-term goal (target)
MISSION STATEMENT
Sets out the businesses overall purpose to direct and stimulate the entire organisation.
CORPORATE AIMS
Long term targets and plans to fulfil the mission statement and from which objectives are derived.
CORPORATE OBJECTIVES
Medium to long-term quantifiable targets to fulfil aims of the business.
CORPORATE STRATEGY
Medium to long-term plans made by a business to meet its corporate objectives.
FUNCTIONAL OBEJCTIVES
Medium to long-term quantifiable targets to be taken by the function (department) to achieve the objectives.
FUNCTIONAL TACTICS
Day-to-day actions taken to support strategy.
What do mission statements focus on?
- What the business wants to be
- The values of the business
- The range of the firms activities
- The importune of different groups such as employees, customers and investors.