Why do a User Research? Flashcards
User Research is often divided into two methods. What are the two methods?
- Quantitative
2. Qualitative
What is Quantitative Research?
A user research method that seeks to measure user behavior in a way that can be quantified and used for statistical analysis.
What is Qualitative Research?
A user research method that are often more exploratory and seek to get an in-depth understanding of the experiences and everyday lives of individual users or user groups.
What is “Déformation Professionellé”?
The tendency of seeing things from the point of view of one’s profession, and not stepping back to catch the reality of what’s going on from a fresh, generalist angle.
Why is UX often the first resource to become cut when a company’s resources become scarce?
It’s not immediately felt. It’s intangible, so they often overlook it’s value more easily.
If you make cuts in software development, you can immediately see that the consequences involve cutting back on features or having buggy software, however, if you make cuts in UX, you don’t experience the consequences UNTIL..
your product reaches your users.
You have just started working on the UX design for a webshop. When would be a good time to start usability testing?
Once you are able to sketch your first ideas. The sooner the better.
You are having a hard time getting your management to provide you with the resources you need for getting your UX design right. What type of user research could help you show the value of good design?
User research to show the return on investment of your design efforts.
What are the three reasons you might conduct a user research?
- To ensure that your designs are truly relevant.
- To ensure that your designs are easy and pleasurable to use.
- To understand the ROI of your UX design.
What is User-Centered Design?
A work process that places the user at the center of the development process.
• It’s an iterative process of Research –> Define –> Develop/Design –> Evaluate —-> Release
In what phases do you conduct a research to ensure that your designs are truly relevant?
The beginning of the ideation/concept development phase, once again before development, and after the release of the product.
In what phases do you conduct a research to ensure that your design is pleasant and easy to use?
Start in the early phases of the development phase and continue to iterate.
In what phases do you conduct a research to understand the return on investment of your user experience?
After the release of the app.
UCD
User- Centered Design
What are the five steps of Design Thinking?
- Emphatize
- Define
- Ideate
- Prototype
- Test
T or F: User research fits into the development process on all stages, depending on why you want to do user research.
True
What are Tomer Sharon’s three stakeholder categories?
Business, Engineering, UX People
What is ROI?
Return on Investment. Assessment technique(evaluate capital expenditures) Financial decisions (measure performance, profitability, etc.) Assess companies rate of return, assess management effectiveness, its overall and estimate to figure out if your growing or not.
What are the 5 proven ROI gains from UX?
- Overall revenue/conversion boost(loyalty)
- Lower support calls (cost)
- Reduced development waste (efficiency)
- Increase customer satisfaction (also B2B)
- Reduces the risk of building the wrong thing!
- Increased customer loyalty
- Customer satisfaction, measured through polls, etc.
- Increased customer retention
- Increased employee retention
- Strengthened brand loyalty
- Reduced time to market
- Improved leadership position
- Improved job performance
- Savings in labor costs
- Reduction in inventory
How do you decide which research method to use?
Which method you choose depends on what you want to achieve as well as a number of practical concerns, such as what type of project you are working on, your budget, and your time constraints.
A design that is not relevant to its target audience will never be a ______.
success
Who are Business people?
People such as upper management, product managers, marketing people, and salespeople
What are Engineering people?
developers, quality assurance people, and technical/customer support.
Why is it important to speak to engineering stakeholders?
Engineering stakeholders can give you information about technological limitations and possibilities. Moreover, developers are the ones who must implement any design changes that might come from your research project.
Why is it important to speak to business stakeholders?
The support of upper management is invaluable to ensure that you have the time and resources needed for your research and that the company will invest in any design changes that might follow from your research.
Why is it important to speak to UX stakeholders?
They are the ones who also need the results of your research and whom you must agree with on the design direction of the project. UX stakeholders will be able to provide you with more knowledge about your project and with different angles on the user experience.
Who are UX stakeholders?
UX stakeholders are the other designers and researchers working on the project, as well as the technical writers who write the user guidelines.
How do you involve stakeholders?
The best way to involve stakeholders in your project is simply to talk to them face to face so you have a clear idea of their point of view.
But before you do that, you should gather whatever information you already have about your project—e.g., from work you have already done, from doing a Google search for information, or from previous projects. This will give you an overview of what questions you need to ask. In the process, you might also identify additional stakeholders whom you had not previously thought of.
Why do you ask stakeholders?
You talk to stakeholders to ensure:
- That you have all the information you need about the project.
- That you do user research that is most relevant for your project so that it has the proper impact.
- That your stakeholders are engaged in your user research and care about the results; that way, you can get support for spending time and resources on design changes afterward.
- That you don’t do research that somebody else in your organization has already done
What is ROI?
It is an assessment technique. It’s used to make financial decisions and measure your performance(KPIs).
Assess companies rate of return
Assess management effectiveness
