why did labour lose the 1970 election Flashcards

1
Q

how did numbers of people employed in professional jobs change

A

45% increase

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2
Q

how did numbers of people employed in mining and quarrying change

A

50% reduction

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3
Q

how did labour membership change between 1964-1970

A

830,000 to 680,000

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4
Q

how did labour turnout compare to 1966

A

fallen by 3.8%

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5
Q

how did opinion polls place labour and conservative

A

labour 12% ahead

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6
Q

what had the jenkins budget of 1968 done

A

increased taxes by £923 million and cut public spending

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7
Q

what was unemployment in 1979 and compared to 1964

A

nearly 1 million (almost double 1964)

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8
Q

what was inflation in 1970

A

12%

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9
Q

what did the trade figures released on the day of the election show

A

£31 million deficit

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10
Q

how many votes did conservatives gain from their association with powell and labours liberalism with the race relations act

A

1 million working class votes

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11
Q

what were heaths economic suggestions

A

end stop go
end state intervention for firms that were losing money

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12
Q

which newspaper and owner did heath have on his side

A

many including the sun owned by rupert murdoch

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13
Q

when did conservatives launch their solution to improving industrial relations and what was it called

A

1968 a fair deal at work

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14
Q

what was seen as responsible for economic difficulties in 1970

A

strike action

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15
Q

why was in place of strife damaging for both classes (working and middle) of labours voters

A

middle - showed that they didn’t have the ability to control the unions
working - betrayal of labours core values of working with unions

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16
Q

what social event happened three days before the election that contrasted with the feel good factor helped to boost labour in the 1966 election

A

englands shock defeat against west germany in the football world cup

17
Q

what events had damaged his credibility

A

devaluation
in place of strife
failure to join eec

18
Q

when was it reported that usa had been bombing the neutral cambodia in the vietnam war

A

june 1970

19
Q

some of heaths weaknesses

A

cold, aloof, dull
no charisma or charm
history of poor campaigning style

20
Q

what was the conservative majority in the 1970 election

A

77 seats

21
Q

what percent of the vote did tory and labour get im the 1970 election

A

tory - 46.4%
labour - 43%

22
Q

what was wilson’s personal approval rating

A

51%

23
Q

what was heaths personal approval rating

A

28%