whitbread PLC Flashcards
Why might a business like Whitbread set social and ethical objectives?
Social and ethical objectives help improve the company’s reputation, strengthen stakeholder relationships, support sustainable business practices, and promote long-term profitability through responsible operations.
How many rooms does Premier Inn have?
Over 76,000 rooms in more than 805 hotels.
What is Whitbread’s mission?
To develop its brands by creating a strong “customer heartbeat” that places customers at the heart of everything it does.
What does Whitbread’s Customer Heartbeat model aim to create?
Value for all its stakeholders through winning teams, community engagement, and operational efficiency.
What are the three clear priorities (or objectives) of Whitbread?
- Customer
- Winning Teams
- Profitable Growth
What is the goal of Whitbread’s expansion in the UK?
To increase the number of Premier Inns to provide more than 110,000 rooms.
Where is Whitbread aiming to expand internationally?
In Germany, due to favorable market conditions and lack of large competitors.
What role does digital capability play in Whitbread’s strategy?
It is a key area for improving long-term growth and operational efficiency.
How much does Whitbread aim to save in efficiency improvements over three years?
£220 million.
What does being a “force for good” mean for Whitbread?
Helping everyone, including employees, to live and work well.
What is the significance of “Winning Teams” in Whitbread’s Customer Heartbeat model?
It emphasizes the importance of employees creating special everyday experiences for customers, encouraging repeat visits.
What is Whitbread’s approach to community engagement?
Whitbread aims to be a “force for good” by positively impacting the communities where it operates.
How does Whitbread ensure everyday efficiency in its operations?
By implementing strategies that streamline processes and reduce costs, aiming for significant efficiency savings.
What is one of the main competitive advantages for Whitbread in the German market?
The growing German hotel market and the absence of similarly large competitors.
How many Premier Inns does Whitbread currently operate?
Over 805 hotels.
What is the expected outcome of Whitbread’s Customer Heartbeat model?
To drive profitable growth for the business while enhancing customer and employee satisfaction.
What is Whitbread’s vision for its brands?
To create a strong connection with customers that fosters loyalty and repeat business.
How does Whitbread define “Profitable Growth”?
Achieving lasting long-term growth while ensuring value for stakeholders.
In addition to efficiency savings, what other areas is Whitbread focusing on for long-term growth?
Improving digital capabilities and community involvement.
What role do employees play in achieving Whitbread’s mission?
They are crucial in delivering exceptional customer experiences and driving the success of the Customer Heartbeat model.
What is a key component of Whitbread’s strategy for customer retention?
Creating memorable experiences through well-trained employees.
Why is Whitbread focused on expanding Premier Inn in the UK?
To meet growing demand and increase its market share in the hospitality sector.
What does Whitbread’s focus on “Everyday Efficiency” involve?
Streamlining operations to reduce costs and enhance service delivery.
How does Whitbread measure the success of its Customer Heartbeat model?
By tracking customer satisfaction, employee engagement, and profitability.
