what is business? Flashcards
what is a business?
a business is an organization that exists to provide goods and services on a commercial basis to customers
goods
goods are physical or tangible products
services
services are intangible products
why businesses exist
create wealth creates jobs develop new products to benefit society support other business, buying materials provide a source of tax rev for gov
mission statement
sets out a business’s overall purpose to direct and stimulate the entire organization
a mission statement will focus on:
the organizations values
non-financial goals
benefits of the business to community or stakeholders
how consumers are to be satisfied
the relationship between missions and objectives
the objectives of a business will flow from the mission and aims. whereas a mission outlines the vision of the business in broad terms.
businesses set objectives to:
provide quantifiable steps to achieve aims
clarify direction of the business
measure success against targets
provide targets to motivate and reward employees
influence potential lenders/investors
SMART objectives
Specific Measurable Agreed Realistic Time-related