What is Business ? Flashcards
Why Business exist
Making profit
provide goods and services including public services such as the NHS
develop good idea
provide help and support for others , most notably charities that raise funds
What is a mission statement
Defines an organization and why it exists
Purpose of a mission statement
bring focus and meaning to a business and act as a guide when making critical decisions that affect the direction of a business
Why Business set Objectives
Motivating to have a clear goal to aim towards for managers and for staff
Objectives are basis for devising strategy : medium to long plan for meeting the objectives
what depends on setting objectives
costed both in manpower and money to know what resources are going to be needed to achieve the objectives
6 key Business objectives
Profit Optimisation
profit maximisation
growth
cashflow
survival
social and ethical
Profit Optimisation
Profit provides capital to fund business growth
Optimisation - getting the right balance between profit and risk. too much profit exploit the consumer and too less would threaten firms image
Profit Max
Getting as much profit as possible. Big companies follow this suspecting a rival would buy them off
Growth
focus on rising customers instead of profit. getting growth today and profit will come tomorrow
Survival , social and ethical
survival relies on keeping cash flow high enough . priority for new , start up business .
social and ethical only mean something if business willing to take sacrifice
SMART Objectives
Specific:
Mesurable
Acheivable
Realistic
TIme based
Specific
Clear and Precise
Measurable
Must be possible know when an objectives has been completed
Achievable
objectives must be within capabilities and have sufficient
resources.
Realistic
Challenging but possible to achieve given capabilities and resources
TIme-Based
Deadline to work on
Which objective is better in difficult economic times
survival is likely
to be more important than profit or environmental targets, whereas in a
booming economy, profit, growth and social issues
Objectives and Corporate Objectives
Objectives are targets precise enough
Corporate objectives : target for whole business (profit to raise by 20% a yr for next 2 yrs)
Why do firms struggle with cashflow
retail consumers expect generous credit terms while supplied demand cash on delivery
Evaluation
Company bosses yearn for stability and predictability. Set clear objectives and hold managers to account.
Business with Unliablityl limited
Soletraders and Patnerships
Unlimited liability
Owners property isnt seperable from business finances and at risk in event of failure
Sole traders
A business owned by one single person although it may have some employees and be a public service business
Advantages of Sole trader
Simple and cheap to establish with few legal work
Owner receives all profits
respond quickly to changes in market
Confidentiality is maintained as financial details don’t have to be published
Disadvantages of Sole trader
Owner is likely to be short of capital for investment and expansion
Few assets for collateral to support application for loans
Unlimited liability
difficult for sole trader to take holidays
Partnerships
Comprise between more than 2 ppl who contribute to capital in a business. based on how much capital each partner has contributed
Advantages
partners may have a wide range of sills between them
raise greater amounts of capital
pressure on owner is reduced as cover is available for holidays and there is support in making decision
Disadvantages
Control shared between partners
arguments are common
unlimited liability