What is Business Flashcards
mission
An organisation’s aims or long term intentions, its ultimate purpose
mission statement
a qualitative statement of an organisations aims that uses language intended to motivate employees and convince customers and suppliers
business objectives
goals that must be achieved in order to realise the stated aims of an organisation, department or individual team.
corporate objectives
goals of the whole organisation rather than of different elements of the organisation.
functional objectives
goals of each of the functional areas of a business (including marketing, finance, operations and human resources)
strategy
the medium- to long- term plans through which an organisation intends to achieve its objectives
cash flow
the amount of money flowing into and out of a business over a period of time
price
the amount paid by a customer to purchase one unit of a product
total revenue
the income received from an organisation’s activities
fixed costs
costs that do not vary directly with output in the short run
variable costs
costs that vary directly with output in the short run
total costs
the sum of fixed costs and variable costs
profit
the difference between the income of a business and its total costs
unincorporated business
there is no distinction in law between the individual owner and the business itself. the identity of the business and the owner is the same. (sole traders and partnerships)
incorporated business
this has a legal identity that is separate from the individual owners (Ltd and Plc)