What is a Business? Flashcards
what are the main functions of business objectives
-state what needs to be achieved
-a focus for all activity
-targets for individual and group achievement
-a way to measure performance
what are some corporate objectives
-sales revenue
-profit
-return on investment
-growth
-market share
-cash flow
-value of a business
-corporate image and reputation
what should business objectives be
SMART
Specific- must state exactly what needs to be achieved
Measurable- must be possible to determine how far its been achieved
Achievable- should be realistic
Relevant- must be relevant to the people responsible
Time Bound- must be set with a time frame/deadline
describe the hierarchy of objectives
(increasingly strategic) Mission, Corporate, Functional, Team, Individual (increasingly detailed)
what would an example of a functional objective be if the corporate objective is to increase market share
successfully launch 5 new products in existing markets over the net two years
what would an example of a functional objective be if the corporate objective is to reduce unit costs
increase factory productivity by 10% within 2 years
what would an example of a functional objective be if the corporate objective is to increase cash flow
reduce the average time taken by customers to pay invoices from 75 to 60 days
what would an example of a functional objective be if the corporate objective is to increase customer satisfaction
achieve 95% level of high customer service
what is a mission statement
-the purpose of a business
-the reason for its existence
-supports the stated vision for the future
what is a mission statement NOT
-not a statement of goals
-not a statement of core values
-not a statement of how the business intends to compete
who are the key audiences for a mission statement
-employees
-customers
-investors
what makes a good mission statement
-provides clear sense of business purpose and unites stakeholders
-easy to understand
-differentiates from competition
-for all stakeholders, not just internal members of business
what are common criticisms of mission statements
-not always supported by actions of business
-often too vague/ statements of the obvious
-could just be PR
-to be effective, must have everyone in the business “buy in” to it
what are costs
amounts that a business incurs in order to make goods/provide services
why are costs important
-drains away the profits made
-are the difference between making a good and poor profit margin
-are the main cause of cash flow problems
-they can change as the output or activity of a business changes
what are variable costs
costs that change as output changes e.g. raw materials, bought-in stocks, wages based on hrs/amount produced, marketing costs based on sales (commission)
what are fixed costs
costs that dont change as output changes e.g. rent and rates, salaries, advertising, insurance and legal fees, software
what is total costs
total costs=fixed costs+variable costs
what is revenue
revenue=amount sold x selling price per unit
what is demand
the quantity that consumers are willing and able to purchase at various prices during a given period of time
how much people would buy at different prices
what are examples of unincorporated business
sole trader, partnership
what are examples of incorporated business
private limited company (LTD), public limited company (PLC)
what does unincorporated mean
-unlimited liability
-the owner is the business (no legal difference)
-usually operate as sole traders
what does incorporated mean
-limited liability
-legal difference between the business and the owners (owners only responsible for debt to the value of their investment)
-usually operate as LTDs
what are sole traders
-is an individual owning the business alone
-can employ people
-owns all the business assets personally and is personally responsible for business debts (unlimited liability)
what are advantages of being a sole trader
-quick and easy to set up, can always become a limited company once launched
-simple to run, owner has complete control over decision making
-minimal paperwork
-easy to shut down
what are disadvantages of being a sole trader
-full personal liability
-harder to raise finance, owner has limited funds and security
-business is the owner so business suffers if the owner becomes ill/ loses interest
-can pay higher tax rate than a company
what is a partnership
-where a business is owned by more than one person
-the legal partnership sets how the business is run including how profits are shared, who will invest, how decisions made, what happens when a partner leaves
-the partners own all the business assets between them and owe all business liabilities
-unlimited liability
what are advantages of being a partnership
-simple and easy
-minimal paperwork once partnership agreement made
-business benefits from efforts of both owners
-partners can provide specialist skills
-greater potential to raise finance, they can each provide investments
what are disadvantages of being a partnership
-unlimited liability
-a poor decision by one damages the interest to the other partners
-harder to raise finance than a company
-complicated to sell or close
what is a company
is a seperate legal identity, incorporated
owners of the company known as shareholders (own shares not the whole business)
what are limited companies
-seperate legal entities to the founders
-a legal entity can own things itself, can sue and be sued
-companies are owned by shareholders and run by directors, shareholders appoint directors who run in the interests of shareholders
-shareholders own a share/part of a company, dont own the assets so arent liable for debts
what are advantages of being a limited company
-limited liability, protects the shareholders
-easier to raise finance as it has the sales of shares, easier to raise debt also
-stable, business will continue to exist even when shareholders change
what are disadvantages of being a limited company
-greater admin costs
-public disclosure of company information
-directors’ legal duties
what is unlimited liability
-a characteristic of unincorporated businesses
-business owners are personally responsible for the debts of a business
-if the unincorporated business fails, owners are liable for the debt
-adds to the risk of operating as a sole trader/partnership
what is limited liability
-a protection for shareholders in a company
-shareholders only lose/are responsible for the value of their investment
-not liable for the debts of the company
what are businesses in the private sector
-businesses are operated and owned by private individuals and companies
-usually run for profit to earn returns for the business owners/shareholders
what are businesses in the public sector
-business are owned and run on behalf by the public/ government/organisations who are funded by government
-not usually run for profit, exist to provide goods and services to the public using public funds
what are examples of public sector companies/businesses
Network Rail
owned and controlled by the government
what are examples of public sector organisations
NHS
provides goods and services and owned by public bodies, are funded by government but may need charges for some services