What is a Business? Flashcards
(101 cards)
what are the main functions of business objectives
-state what needs to be achieved
-a focus for all activity
-targets for individual and group achievement
-a way to measure performance
what are some corporate objectives
-sales revenue
-profit
-return on investment
-growth
-market share
-cash flow
-value of a business
-corporate image and reputation
what should business objectives be
SMART
Specific- must state exactly what needs to be achieved
Measurable- must be possible to determine how far its been achieved
Achievable- should be realistic
Relevant- must be relevant to the people responsible
Time Bound- must be set with a time frame/deadline
describe the hierarchy of objectives
(increasingly strategic) Mission, Corporate, Functional, Team, Individual (increasingly detailed)
what would an example of a functional objective be if the corporate objective is to increase market share
successfully launch 5 new products in existing markets over the net two years
what would an example of a functional objective be if the corporate objective is to reduce unit costs
increase factory productivity by 10% within 2 years
what would an example of a functional objective be if the corporate objective is to increase cash flow
reduce the average time taken by customers to pay invoices from 75 to 60 days
what would an example of a functional objective be if the corporate objective is to increase customer satisfaction
achieve 95% level of high customer service
what is a mission statement
-the purpose of a business
-the reason for its existence
-supports the stated vision for the future
what is a mission statement NOT
-not a statement of goals
-not a statement of core values
-not a statement of how the business intends to compete
who are the key audiences for a mission statement
-employees
-customers
-investors
what makes a good mission statement
-provides clear sense of business purpose and unites stakeholders
-easy to understand
-differentiates from competition
-for all stakeholders, not just internal members of business
what are common criticisms of mission statements
-not always supported by actions of business
-often too vague/ statements of the obvious
-could just be PR
-to be effective, must have everyone in the business “buy in” to it
what are costs
amounts that a business incurs in order to make goods/provide services
why are costs important
-drains away the profits made
-are the difference between making a good and poor profit margin
-are the main cause of cash flow problems
-they can change as the output or activity of a business changes
what are variable costs
costs that change as output changes e.g. raw materials, bought-in stocks, wages based on hrs/amount produced, marketing costs based on sales (commission)
what are fixed costs
costs that dont change as output changes e.g. rent and rates, salaries, advertising, insurance and legal fees, software
what is total costs
total costs=fixed costs+variable costs
what is revenue
revenue=amount sold x selling price per unit
what is demand
the quantity that consumers are willing and able to purchase at various prices during a given period of time
how much people would buy at different prices
what are examples of unincorporated business
sole trader, partnership
what are examples of incorporated business
private limited company (LTD), public limited company (PLC)
what does unincorporated mean
-unlimited liability
-the owner is the business (no legal difference)
-usually operate as sole traders
what does incorporated mean
-limited liability
-legal difference between the business and the owners (owners only responsible for debt to the value of their investment)
-usually operate as LTDs