What Is A Business? Flashcards
What is a business?
A business is an organisation that sells products or service to satisfy customer needs
Why do businesses exist?
Realisation of an idea by an entrepreneur with the aim of serving their products and services to customers to make a profit
What is a business objective?
A goal or an aim that a business wants to achieve
What does SMART stand for?
S= specific
M= measurable
A= achievable
R= realistic
T= time bound
What is the hierarchy of objectives?
Mission, corporate, functional, unit/team, individual
Why does a business set objectives?
Objectives show if a business is progressing in the right direction
What is profit?
Total revenue - total costs
What is shrinkflation?
Where a manufacturer keeps the price the same but makes the product smaller
What is growth?
Business want to grow to increase profit. They can grow organically or inorganically
What is organic growth?
Taking on more staff, opening more stores
What is inorganic growth?
With help of another company e.g take over
What is survival?
During they first year they aim to reach levels of sales that allows a business to reach break-even point
What is break-even point?
Not gaining profit but not losing profit
What is cash flow?
To make sure that they have enough money to pay their day-to-day expenses
What is social (CSR)?
Involves helping the environment, helping the homeless get jobs and fair wages
What is ethical?
Moral principles behind human behaviour
What is the mission statement?
A formal phrase that sets out the aims, purposes and values of a business
What are the 4 functional areas of business?
Finance, operations, marketing and Human Resources
How to improve profit?
Reduce costs or increase revenue
What is total costs?
Fixed costs + variable costs
What are fixed costs?
Costs that don’t vary with output