What is a business? Flashcards
What is a business?
- any organisation that makes/ sells goods or provides services
What are business start-ups?
- new firm operating in a market for the first time
What is market capitalisation?
- total value of all ordinary shares issued by a company
How do you calculate market capitalisation?
number of issues shared x current share price
What is a market?
- any place where buyers and sellers meet to trade products
What is adding value?
- process of making a product more valuable to the purchaser
- at each stage of production process more value s added to the product
What are ways of adding value?
- convenience
- USP
- branding
- quality/ design
- speed/ excellent service
- product features and benefits
What is a businesses typical structure of aims/ objectives?
- mission statement and corporate aims
- corporate objectives
- functional objectives
What is a mission statement?
- overall purpose
- clues on firms beliefs/ attitudes
What are corporate objectives?
- AKA strategic objectives
- goals of the business as a whole
What are functional objectives?
- AKA departmental objectives
- objectives for each department
What does the acronym SMART stand for?
Specific
Measurable
Achievable
Realistic
Time specific
What are the main types of objectives?
- profit
- growth
- survival
- cash flow
- social and ethical
What is profit?
- financial gain a business makes from providing goods or services
- when the revenue of a business is greater that the costs it incurs
How do you calculate profit?
total revenue - total costs
How do product costs help make business decisions?
- identify suppliers to change from
- set discounts
- potentially needing to make staff cuts
- profit margins
- set objectives
- set aims
- set salaries
- supports budgets
- helps to charge products correctly
Why is profit important?
- motivation
- growth
- survival
- increase promotion/ advertising
- helps achieve objectives
- donate to charities
- measures success
- returns from taking risks
How can profit be used?
- retained in business
- taken by owners for own benefit
What is a public sector?
- owned and run by government
- aims to provide for public, rather than make a profit