WHAT I DO NOT KNOW Flashcards
what is market share
this is the organisation’s overall sales in a PARTICULAR market
what is trait theory
asserts ability to lead group of people is what you are born with not learnt
what affects someone’s leadership
someone’s physical appearance, dress code and stature
what does autocratic leaders not encouraged
comment/discussion
what is underlying assumption
style of leadership works in set of circumstances not necessarily worker in another
what are the theory’s douglas mcgregor
theory x and theory y
What are the types of training
Induction - this gives the new employee a broader knowledge of the business as a whole. It can also be used for specific training about job. Involves health and safety regulations
What is on the job training
This is where training is conducted at area of work. Undertaken to improve knowledge, skills and performance at work
What is off the job training
This is training conducted out of the work area. This can be at universities, college, training centres. Involves additional qualifications
What are the METHODS of training
Demonstration, coaching, job rotation, distance learning
What is demonstration training
This is when the employee is shown what they are to do. They are then asked to do it themselves.
They are then examined at the end.
What is coaching training
This is where the employee is shown step by step what they’re supposed to do. They are then asked to complete it for themselves. This is then examined
What is job rotation
Moving an employee through a series of jobs so they can get a good feel for tasks that are associated with different roles.
What is distance learning
Employees sent materials to use to construct product at different place of work to complete.
What is the advantages and disadvantages of secondary research and
Adv
You have access to wide range
Less cost effective than primary
Disadvantage
Could be biased, irrelevant, unreliable
What are the advantages and disadvantages of internal research
Unique info
Source js known
Disadvantages
Info may be out of date
What are the advantages and disadvantages of external research
More info to access
Disadvantages
Source might not be known
Info may be out of date
What are the types of information
Pictorial, numerical, graphical, written, oral, quantitative, qualitative
What is a personal interview
Face to face interview
Held in street/home
What is a customer audit
Customers asked to keep a diary and record purchases and after sales service
What are the 3 types of sampling
Random
Quota
Stratified random
What is random
List of people. People chosen at random . All people have to be interviewed.
What is quota sampling is
Set list of people to be asked who have similar haractwristics,l. Researcher must find people who meet the requirements
What is stratified random sampling
Large population. Broken down into sub groups. People at random chosen from each sub group
What is the marketing mix
Product Price Place Promotion Process People Physical Evidence
What are the out of pipeline promotions
Discounts Special offers Free samples Loyalty cards Celebrity endorsement Free entry into comps
What are the in to the pipeline promotions
Dealer promotions/loader - prizes given to retailer who sells most of product extra products given for volume
Point of sales displays - including posters, stands free samples
Extended credit - given to enable retailers to purchase stock
