WHAT I DO NOT KNOW Flashcards

1
Q

what is market share

A

this is the organisation’s overall sales in a PARTICULAR market

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

what is trait theory

A

asserts ability to lead group of people is what you are born with not learnt

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

what affects someone’s leadership

A

someone’s physical appearance, dress code and stature

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

what does autocratic leaders not encouraged

A

comment/discussion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

what is underlying assumption

A

style of leadership works in set of circumstances not necessarily worker in another

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

what are the theory’s douglas mcgregor

A

theory x and theory y

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What are the types of training

A

Induction - this gives the new employee a broader knowledge of the business as a whole. It can also be used for specific training about job. Involves health and safety regulations

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

What is on the job training

A

This is where training is conducted at area of work. Undertaken to improve knowledge, skills and performance at work

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What is off the job training

A

This is training conducted out of the work area. This can be at universities, college, training centres. Involves additional qualifications

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

What are the METHODS of training

A

Demonstration, coaching, job rotation, distance learning

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What is demonstration training

A

This is when the employee is shown what they are to do. They are then asked to do it themselves.
They are then examined at the end.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What is coaching training

A

This is where the employee is shown step by step what they’re supposed to do. They are then asked to complete it for themselves. This is then examined

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

What is job rotation

A

Moving an employee through a series of jobs so they can get a good feel for tasks that are associated with different roles.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

What is distance learning

A

Employees sent materials to use to construct product at different place of work to complete.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

What is the advantages and disadvantages of secondary research and

A

Adv

You have access to wide range
Less cost effective than primary

Disadvantage

Could be biased, irrelevant, unreliable

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What are the advantages and disadvantages of internal research

A

Unique info
Source js known

Disadvantages

Info may be out of date

17
Q

What are the advantages and disadvantages of external research

A

More info to access

Disadvantages

Source might not be known
Info may be out of date

18
Q

What are the types of information

A

Pictorial, numerical, graphical, written, oral, quantitative, qualitative

19
Q

What is a personal interview

A

Face to face interview

Held in street/home

20
Q

What is a customer audit

A

Customers asked to keep a diary and record purchases and after sales service

21
Q

What are the 3 types of sampling

A

Random
Quota
Stratified random

22
Q

What is random

A

List of people. People chosen at random . All people have to be interviewed.

23
Q

What is quota sampling is

A

Set list of people to be asked who have similar haractwristics,l. Researcher must find people who meet the requirements

24
Q

What is stratified random sampling

A

Large population. Broken down into sub groups. People at random chosen from each sub group

25
Q

What is the marketing mix

A
Product 
Price 
Place 
Promotion 
Process 
People 
Physical Evidence
26
Q

What are the out of pipeline promotions

A
Discounts 
Special offers 
Free samples 
Loyalty cards 
Celebrity endorsement 
Free entry into comps
27
Q

What are the in to the pipeline promotions

A

Dealer promotions/loader - prizes given to retailer who sells most of product extra products given for volume

Point of sales displays - including posters, stands free samples

Extended credit - given to enable retailers to purchase stock