What can the psychology of influence, conformity, and resistance tell us about activist behaviour? Critically discuss in reference to Social Psychology theory and research.

Question 1

How would you define influence and how it links to activism?

Answer 1

Influence is the ability to impact the thoughts, feelings and behaviours of others. Within activism, influence can manifest through persuasive communication, leadership and the power of social norms. Social Psychologists have studied this and it’s impact on activist behaviour.

Question 2

Define persuasive communication within activism?

Answer 2

Persuasive communication strategies are crucial in mobilising support for activism.

Question 3

What is the elaboration likelihood model?

Answer 3

The elaboration likelihood model determines the effectiveness of persuasive messages in activism depending on the central and peripheral routes to attitude change. Activists can utilize both routes to maximise the impact of their messages.

Question 4

What is central route processing in relation to the elaboration likelihood model?

Answer 4

Central route processing occurs when individuals thoughtfully consider the message change.

Question 5

What is peripheral route processing in relation to the elaboration likelihood model?

Answer 5

Peripheral route processing relies on superficial cues like the credibility of the communicator or emotional appeals.

Question 6

Who created the elaboration likelihood model?

Answer 6

Petty & Cacioppo, 1986