What are the theories? Flashcards
What does Steve Neale say in his theory?
That genre conventions are shared and constantly evolve.
What does Levi Strauss say in his theory?
That all narratives are driven forward by conflict.
What does Todorov say in his theory?
That all narratives repeat the same 3 part structure ; Equillibrium , Disequillibrium and New Equillibrium
What did Baudrillard say in his theory?
The audience only experience things via a second-hand
What did Bandura say in his theory?
Humans copy replicated behaviour.
What did Gerbner say in his theory?
If an idea is replicated the audience will take on board the beliefs more.
What did Shirky say in his theory?
As an audience, we are no longer passive.
What did Jenkins say in his theory?
We are now active participants rather than passive.
What did Hall say in his Reception theory?
The creators of text are encoded by the producers and decoded by the audience.
What did Hesmondhalgh say in his theory?
Vertical and horizontal integration.
What did Curran and Seaton say in their theory?
The idea that the media is controlled by a small number of companies.
What did Livingstone and Lunt say in their theory?
There is a struggle between the need to protect audiences and the need to ensure choice and freedom.
What did Hall say in his representation theory?
The notion of stereotypes.
What did Gilroy say in his theory?
The UK press is dominated by white and western culture
What did bell hooks say in her theory?
the idea of a white patriarchy that dominates media representations
What did Barthes say in his theory?
Semiotics can be defined as visual signifiers.
What did Van Zoonen say in his theory?
Believes the media portray images of stereotypical women.
What did Butler say in her theory?
Believes feminism only concerns those who are heterosexual norms.
What did Gauntlett say in his theory?
Believes that in a modern world we have the freedom to choose our own identities.
