What Are The Key Factors Of Affecting Consumer Decisions Flashcards
What are the key effects of consumer decisions?
Service, price, convenience, marketing, gender,age, finance, environmental
What is service?
Good per sales and after sales service makes you feel like a valued costumer. You will buy more products and recommend others that store, however bad device will have the opposite effect.
What is finance?
There will be times when the price is more than the cash you have. After careful consideration you might decide to take out a loan to organise finance to purchase that good.
What is price?
Price is an important part of a consumer’s decision, if the product is unaffordable then the product isn’t bought. Consumers want the best value for their money, that is they want to play the lowest price for the best quality and quantity.
What is marketing?
As consumers, we are constantly exposed to all aspects of marketing. New products are released onto the market and advertised. If the marketing campaign is successful consumers will be influenced into thinking they need this product.
What does convenience mean?
Many customers do not have a lot of time to shop, so shopping should be hassle free. Convenience can mean how far the shopping centre and the number of stores located in the same area. Suitable shopping hours also effect when the consumers buy their products.
What does age mean?
As consumers have different ages their wants would be different to each other customers. Their wants will change over time, for example baby would want a toy however an adult would want to buy a home
What is gender?
Males and females have a number of common wants such as entertainment. However, a person’s gender can influence the products they buy.
What is environmental?
Consumers are now aware of environment pollution, they are being mor aware of the problems caused by throwaway packaging. Therefore, you be maybe influence to purchase a products that has minimal packaging.
