What Are Corporate Objectives? Flashcards
What are corporate objectives?
They are objectives for the whole organisation
Functional Objectives?
Objectives for different departments of a business
Name 4 different functional areas of a business?
Marketing, financial, operations, Human Resources
Why are functional objectives set?
To help archive the corporate objectives
Why are corporate objectives set?
To archive the mission set (the purpose of the business)
Objectives need to be smart, what does SMART stand for?
Specific
Measurable
Archievable
Realistic
Time bound
What is the value of setting financial objectives (2 marks)
Objectives help with making decisions, they give a clear direction which motivates all workers something to work towards.
How do you calculate profit?
total revenue - total costs
How do you calculate total costs?
fixed costs + variable costs
What is cash flow?
Cash in= cash out
examines the cash coming in and going pit in a business
What is investment?
Spending on capital goods, e.g. machinery, goods which make other goods
Revenue calculation?
price x quantity sold
Give ways to increase revenue
Sell a wider range of products
Sell to different markets
Increase your target audience
Increase price if demand price is-inelastic I.e. won’t fall by much
Lower price if demand increases by a greater %
Influences on objectives?
Ambitions of the CEO
Rising incomes
Rising incomes in different markets
Competition
Popularity of market
Why would a business consider cost minimisation?
Business that compete on price would be keen to cut costs