Werbung Flashcards

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1
Q

To meet, to encounter

A

begegnen (+dat +sein perfect)

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2
Q

shop window

A

das Schaufenster

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3
Q

advertising medium

A

der Werbeträger

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4
Q

to draw attention to

A

aufmerksam machen auf (+Akk.)

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5
Q

printed

A

aufgedruckt

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6
Q

Public

A

die Öffentlichkeit

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7
Q

to attach

A

anbringen

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8
Q

to market

A

vermarkten

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9
Q

competition

A

der Wettbewerb

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10
Q

knowledge

A

das wissen

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11
Q

to steer

A

lenken

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12
Q

to be allotted to

A

entfallen auf (+Akk.)

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13
Q

box

A

das Kästchen

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14
Q

covered up

A

verdeckt

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15
Q

sight

A

Der Anblick

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16
Q

facial expression

A

der Gesichtsausdruck

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17
Q

to presume

A

vermuten

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18
Q

to invest

A

anlagen

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19
Q

To learn, to find out

A

erfahren

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20
Q

mortgage

A

die Hypothek

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21
Q

to be a question of

A

sich handeln um (+Akk.)

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22
Q

To act

A

Handeln

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23
Q

to stand Out

A

auffallen

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24
Q

to divert

A

weglenken

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25
Q

chocolate bar

A

der Schokoriegel

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26
Q

to produce

A

herstellen

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27
Q

to do without

A

verzichten auf (+Akk.)

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28
Q

requirement, demand

A

die Forderung

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29
Q

authorities

A

die Behörden

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30
Q

restriction

A

die Einschränkung

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31
Q

to motivate, to incite

A

anregen

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32
Q

Gymnastic Equipment

A

das Turngerät

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33
Q

acceptable, reasonable

A

akzeptabel

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34
Q

to offer

A

anbieten

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35
Q

offer

A

das Angebot

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36
Q

to appeal (to someone)

A

ansprechen

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37
Q

offensive

A

anstößig

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38
Q

advertisement

A

die Anzeige

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39
Q

eye-catching

A

auffällig

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40
Q

attention

A

die Aufmerksamkeit

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41
Q

to spend

A

ausgeben

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42
Q

effect

A

die Auswirkung

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43
Q

need

A

das Bedürfnis

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44
Q

well-known

A

bekannt

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45
Q

to offend

A

beleidigen

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46
Q

complaint

A

die Beschwerde

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47
Q

to complain about

A

sich beschweren uber

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48
Q

colourful

A

bunt

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49
Q

to represent, portray, depict

A

darstellen

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50
Q

portrayal, depiction

A

die Darstellung

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51
Q

discriminatory

A

diskriminierend

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52
Q

shocked

A

empört

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53
Q

imaginative

A

erfinderisch

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54
Q

successful

A

erfolgreich

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55
Q

to fund

A

finanzieren

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56
Q

company

A

die Firma (Firmen)

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57
Q

company logo

A

das Firmenlogo (s)

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58
Q

shop, business

A

das Geschäft (e)

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59
Q

(relating to) business

A

geschäftlich

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60
Q

business life

A

das Geschäftsleben

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61
Q

taste

A

der Geschmack

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62
Q

in bad taste

A

geschmacklos

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63
Q

tasteful

A

geschmackvoll

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64
Q

shocked

A

geschockt

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65
Q

profit

A

der Gewinn (e)

66
Q

trade, commerce

A

der Handel

67
Q

to produce

A

herstellen

68
Q

manufacturer, producer

A

der Hersteller (-)

69
Q

humour

A

der Humor

70
Q

humorous

A

humorvoll

71
Q

image

A

das Image

72
Q

to mislead

A

irreführen

73
Q

buyer

A

der Käufer (-)

74
Q

purchasing power

A

die Kaufkraft

75
Q

desire to buy things

A

die Kauflust

76
Q

small ad

A

die Kleinanzeige (n)

77
Q

commercial

A

kommerziell

78
Q

competitor

A

der Konkurrent (en)

79
Q

consumption

A

der Konsum

80
Q

consumer item

A

der Konsumartikel (-)

81
Q

consumer society

A

die Konsumgesellschaft

82
Q

pressure to buy things

A

der Konsumzwang

83
Q

creativity

A

die Kreativität

84
Q

customer

A

der Kunde (n), die kundin

85
Q

clientele

A

die Kundschaft

86
Q

to draw (attention)

A

lenken

87
Q

lie

A

die Lüge (n)

88
Q

to lie

A

lügen

89
Q

manipulation

A

die Manipulation

90
Q

to manipulate

A

manipulieren

91
Q

brand

A

die Marke (n)

92
Q

brand awareness

A

die Markenbekanntheit

93
Q

market

A

der Markt (¨e)

94
Q

market researcher

A

der Marktforscher (-)

95
Q

market research

A

die Marktforschung

96
Q

mass medium

A

das Massenmedium (-ien)

97
Q

novel, innovative

A

neuartig

98
Q

original

A

originell

99
Q

poster, bill

A

der Plakat (e)

100
Q

to place (product)

A

platzieren

101
Q

price

A

der Preis (e)

102
Q

product

A

das Produkt (e)

103
Q

to produce

A

produzieren

104
Q

quality

A

die Qualität

105
Q

advertising

A

die Reklame (n)

106
Q

to direct (at s.o.)

A

richten

107
Q

catchword, advertising slogan

A

das Schlagwort (e)

108
Q

to shock

A

schockieren

109
Q

shocking

A

schockierend

110
Q

sexist

A

sexistisch

111
Q

special offer

A

das Sonderangebot (e)

112
Q

status symbol

A

das Statussymbol (e)

113
Q

stereotype

A

das Stereotyp (en)

114
Q

stereotypical

A

stereotypisch

115
Q

to persuade

A

überreden

116
Q

to skip (e.g. adverts)

A

überspringen

117
Q

to convince

A

überzeugen

118
Q

convincing

A

überzeugend

119
Q

convinced

A

überzeugt

120
Q

subconscious(ly)

A

unbewusst

121
Q

company

A

das Unternehmen (-)

122
Q

unforgettable

A

unvergesslich

123
Q

to ban

A

verbieten

124
Q

ban

A

das Verbot (e)

125
Q

consumption

A

der Verbrauch

126
Q

to consume

A

verbrauchen

127
Q

consumer

A

der Verbraucher (-)

128
Q

consumer protection

A

der Verbraucherschutz

129
Q

to tempt

A

verführen, verleiten

130
Q

shop assistant, seller

A

der Verkäufer (-)

131
Q

to publish

A

veröffentlichen

132
Q

understandable

A

verständlich

133
Q

trustworthy

A

vertrauenswürdig

134
Q

confusing

A

verwirrend

135
Q

to awaken, rouse (desire)

A

wecken

136
Q

advertising agency

A

die Werbeagentur (en)

137
Q

advertising campaign

A

die Werbeaktion (en)

138
Q

advertising industry

A

die Werbebranche

139
Q

type of advertising

A

die Werbeform (en)

140
Q

promotional product

A

das Werbegeschenk (e)

141
Q

jingle

A

die Werbemelodie (n)

142
Q

to promote

A

werben für

143
Q

prospectus

A

der Werbeprospekt (e)

144
Q

advert (on TV)

A

der Werbespot (s)

145
Q

advertising slogan

A

der Werbespruch (¨e)

146
Q

advertising strategy

A

die Werbestrategie (n)

147
Q

advertising medium

A

der Werbeträger (-)

148
Q

advertising

A

die Werbung

149
Q

competition

A

der Wettbewerb (e)

150
Q

effective

A

wirksam

151
Q

economy

A

die Wirtschaft

152
Q

funny

A

witzig

153
Q

to wish for

A

sich wünschen

154
Q

desirable

A

wünschenswert

155
Q

to target (an audience)

A

zielen auf

156
Q

target group

A

die Zielgruppe (n)

157
Q

to withdraw (e.g. an advert)

A

zurückziehen

158
Q

similar

A

ähnlich

159
Q

to counter

A

entgegen wirken (+Dat.)

160
Q

loneliness

A

die Einsamkeit

161
Q

complete

A

vollständig

162
Q

to come into force

A

in Kraft treten