Well's Questions Flashcards

1
Q

What is market share?

A

Market share is usually defined as a firm’s share of sales as a percentage of the total market sales.

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2
Q

What is n firm concentration ratio?

A

The n firm concentration ratio is the percentage of market share of the largest n number of firms. A three firm concentration ratio of 80% means the largest three firms share 80% of the market.

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3
Q

What is the key factor between the relationship between marginal and average?

A

If marginal is below average, average falls and vice versa.

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4
Q

What is short run?

A

The period of time in which at least one factor of production is fixed. This fixed factor is usually assumed to be capital, even though it can be labour (long worker training periods)

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5
Q

What is long run?

A

The long run is the period of time in which all factors of production can be varied. This means that all costs are variable and the firm can change its scale of production.

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6
Q

What is the law of diminishing returns?

A

The law of diminishing returns states that as units of a variable factor are added to a given quantity of a fixed factor, the additional quantity of output produced from adding one unit of the variable factor will at first rise and then eventually fall. This is because the fixed factor becomes diluted amongst too many of the variable factor and therefore becomes less efficient.

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7
Q

What is productivity?

A

Productivity is effectively the average product. It is the quantity of output per unit input (factor).

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8
Q

What are costs?

A

Costs are business expenses that firms incur from the production process. In the short run some costs are fixed and must be paid even if no units are produced, but in the long run all costs are variable due to the fact that all factor inputs are variable. Costs can be evaluated in three ways: looking at marginal costs, average costs and total costs.

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9
Q

Give the four cost formulae

A

TC = FC+VC.
AC = TC/Q
AFC + AVC.
MC = dTC/dQ

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10
Q

List 7 economies of scale

A

Technical – dimensions
Technical – indivisibilities
Marketing – cost per unit advertising falls.
Financial – cheaper rates of borrowing
Bulk buying –agree deals on larger supplies
Managerial – managerial specialisation and lower managerial costs per worker

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11
Q

List 3 internal diseconomies of scale

A

Morale
Communication
Control

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12
Q

3 methods to remove diseconomies of scale?

A

Human resource management
Open jobs up to competition
Performance related pay

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13
Q

What is the MES?

A

The MES is the level of output at which costs per unit are minimised.

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14
Q

What are returns to scale – explain all three mathematically

A

Increasing returns to scale - %↑ inputs %↑ outputs
Constant returns to scale - %↑ inputs = %↑ outputs
Decreasing returns to scale - %↑ inputs > %↑ outputs

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15
Q

Distinguish between returns to scale and economies of scale

A

Returns to scale is a long run concept referring to increases in output from rises in all inputs.
Economies of scale are a long run concept referring to falls in cost as output rises.

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16
Q

Give 2 E e of s

A

Economies of agglomeration – firms move together to produce in one geographical area
Suppliers experiencing internal economies of scale

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17
Q

What is normal profit?

A

The level of profit required to keep all factors in their current line of production. Normal profit is achieved when total cost equals total revenue as total costs include the opportunity cost of the entrepreneur being in this industry. Thus if any profits are in excess of this, they are abnormal and are unexpected gains for the entrepreneur.

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18
Q

What is the difference between economic and accounting profit?

A

Economic profit includes the opportunity cost to all factors of being in their current line of production. Accountants do not like this.

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19
Q

What is abnormal profit?

A

Above normal profit

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20
Q

5 assumptions of perfect competition

A
There are many buyers and sellers in the market (infinite)
The product is homogeneous
There is freedom of entry and exit
Firms always aim to maximise profits
There is perfect information
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21
Q

Why is the firm a price taker?

A

Because there are so many firms in the industry, no one firm has sufficient market dominance to choose a price level – the price is determined by market forces of demand and supply. If a firm tries to set price above this he will get no sales as customers will move to a different supplier. Thus the firm must take the price set by the market forces and can provide any level of output at this price (hence perfectly elastic demand curve)

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22
Q

Why are only normal profits available in the long run?

A

Because if an industry is making supernormal profits, new firms will be attracted to these and will be able to enter the industry because of freedom of entry. Thus firms will enter (increasing industry supply and therefore price) until all supernormal profits are competed out of the industry. Conversely if losses are made, firms will leave until price falls to a level where only normal profits can be made.

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23
Q

3 advantages of perfect competition

A

Allocative efficiency
Productive efficiency
Lower prices and higher output than monopoly (assuming no economies of scale)

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24
Q

2 disadvantages of Perfect Competition

A

Lack of variety

No money for R&D

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25
Q

Why must monopolist accept price or output

A

Because the monopolist is the only firm producing the good, this implies that the industry demand curve is the firm’s demand curve. As industry demand is downward sloping, this implies that a monopoly’s demand curve is downward sloping. This means that the monopolist can either choose and price or output level to produce at, but must accept the other by which price / quantity it refers to on the demand curve.

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26
Q

6 barriers to entry

A
Patents
Government legislation
Research, development and technology
Economies of scale
Control over supplies
Control over outlets
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27
Q

Monopoly and efficiency – how is it inefficient (productive and Allocative)

A

The monopolist will profit maximise and therefore produce at a price above marginal cost, leading to Allocative inefficiency. If price is above marginal cost, this means that consumers are overvaluing the cost of producing one more good. The monopolist will only be productively efficient by chance, and it is okay to assume that the monopolist is productively inefficient. Monopoly can lead to X-inefficiency because of complacency of his/her monopoly position.

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28
Q

How can the government intervene in a natural monopoly?

A

the government can force the monopolist to produce at the allocatively efficient point, and then the Government can subsidise the loss. The Government could introduce a price capping method, which would act as a form of competition

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29
Q

3 arguments for monopoly

A

Supernormal profits will be used to innovate and invest in R&D
Economies of scale
Lesser output may be good for society in the case of negative externalities

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30
Q

4 arguments against the monopoly

A

Monopolist can be allocatively inefficient
The monopolist is normally productively inefficient
Asssuming no economies of scale, the monopolist will charge a higher price and a lower output than perfect competition would
Monopoly can lead to X-inefficiency if he becomes complacent.

31
Q

What is monopolistic competition?

A

An imperfectly competitive market structure in which many firms produce slightly differentiated products.

32
Q

Profits achieved in short run and long run – WITH REFERENCE TO BARRIERS

A

In the short run, the monopolistically competitive firm can earn supernormal profits. However in the long run, because there are no barriers to entry, firms are attracted to the supernormal profits and can enter the industry. This means that demand for the firm will fall and will become more elastic, and demand will fall until only normal profits are earned.

33
Q

Is monopolistic competition efficient?

A

No, it is neither productively nor allocatively efficient. In evaluating monopolistic competition we look at the balance of gains in consumer choice against losses in efficiency.

34
Q

What is price discrimination?

A

Price discrimination is where a firm charges a different price to two different consumers for the same good / service.

35
Q

3 conditions for price discrimination

A

Firm must have enough market power to be able to alter the price it charges consumers
There must be clear differences in consumer’s elasticity of demand.
The consumers must not have the ability to resell the product or this will lead to arbitrage.

36
Q

4 types of price discrimination

A

Geography – different price for different area
Time – off peak cheaper prices
Age – older people cheaper fares
Special groups – if you are a member of a club

37
Q

What is the divorce between ownership and control?

A

The divorce between ownership and control arises in firms that are owned by shareholders and yet run on a day-to-day basis by managers. Shareholders and managers usually have differing objectives, leading to a divorce between ownership and control.

38
Q

3 reasons why managers want to revenue max

A

Pay related to revenue
Business perks
Companies with higher revenues are trusted by consumers

39
Q

3 reasons why firms might want to growth max

A

Market share
Less vulnerable to takeover
Gains of internal growth – economies of scale

40
Q

What is Satisficing?

A

Satisficing arises from the principal-agent problem, which states that the principals who own a business have different objectives to those who run the business on a day-to-day basis. The managers will want to maximise revenue and yet the shareholders will demand profits to be maximised. This means that managers and shareholders must come to a compromise, where all objectives are satisfied, and none are maximised

41
Q

What is an oligopoly?

A

An imperfectly competitive market structure where a few large firms dominate an industry

42
Q

What is a duopoly?

A

An industry consisting of only two firms

43
Q

2 assumptions of oligopoly

A

Barriers to entry

Firms are interdependent

44
Q

How is a firm in an oligopoly’s behaviour determined?

A

It is determined by the way the firm expects his rival to act and how he expects his rival to react to his own decisions – a double psychological element.

45
Q

Give the two conflicting possibilities of firms in an oligopoly

A

To compete – try to become the dominant firm in the industry to take all profits
To collude – try to work together to earn joint monopoly profits

46
Q

What is tacit collusion?

A

A mutual agreement between two firms to collude without any formal agreement to do so.

47
Q

2 ways that the kinked demand curve shows the price rigidity

A

Because of the area of discontinuity, this shows that any reductions in marginal cost by firms will not change the profit maximising point
If the firm increases price, he will lose revenue as demand above is elastic and if he decreases price, he will lose revenue as demand below is inelastic

48
Q

What is game theory?

A

A way of modelling the strategic behaviour of firms in an oligopoly

49
Q

Explain what a dominant strategy is

A

A dominant strategy is a strategy in a game which gives the greatest pay off regardless of your rival’s strategy. In the prisoner’s dilemma, the dominant strategy is to confess.

50
Q

Explain what a Nash equilibrium is

A

A Nash equilibrium is a situation in a game where neither player has an incentive to move from his current position, hence an equilibrium position is determined

51
Q

Pricing and non-pricing strategies

A

Cost plus pricing – if firms are unsure of their market demand curves, they can simply take their average cost, add on a mark-up to ensure profits, and then charge this price. This method of choosing price is known as mark-up or cost plus pricing. According to a Bank of England survey, roughly 37% of firms use cost plus pricing.
Predatory pricing – this is an aggressive anti-competitive strategy that can be used by incumbent firms to ensure no other firms enter the market. The incumbent firm sacrifices potential profit by charging a loss making price below average variable cost, leaving the new firm with no option but to leave the industry. If the new firm charges above the predatory pricing price, it will not get any sales as everyone will buy the lower price, yet if it charges the predatory price it will make losses and be forced to shut down. The incumbent firm sacrifices short term losses in order to ensure long term market dominance.
Limit pricing – the incumbent firm charges the lowest possible price to ensure no other firm can enter the industry without making a loss. New supply would drive the price level down to a level at which new firms could not supply
Price wars – firms engage in consecutive rounds of lowering price in an attempt to win all of the market share. If a firm drops price, it is generally considered that the other firm has to follow. Price wars are disliked by firms as it means lower profits for both, however if a firm can win a price war it can achieve market dominance and then raise price back up. In the short run the consumer will benefit with the lower price but if there is a winner they will most likely lose out.

52
Q

Role of non-price competition

A

Advertising is important for firms because they need to show customers that their product is better than the rest. Firms spend a lot of money on advertising. Advertising can persuade, inform and increase demand, but can mislead and effectively act as barriers to entry.

53
Q

What is contestability?

A

A contestable market is one which is easy to exit and enter from. If a monopoly market is contestable, it means that the monopolist must produce efficiently to ensure that no other firms enter the industry in an attempt to steal any abnormal profits.

54
Q

What are sunk costs?

A

Sunk costs are costs that cannot be recouped from exiting an industry. The higher the sunk costs the lower the degree of contestability

55
Q

3 assumptions of contestable markets

A

Firms compete against one another
No barriers to entry / exit
No sunk costs

56
Q

What is hit-and-run entry?

A

When a small firm quickly sets up in an industry, sets a price as to make an immediate profit from the industry, and then leaves without having to pay any sunk costs.

57
Q

Describe a perfectly contestable market

A

A perfectly contestable industry is an industry with good competition, complete freedom of entry and exit, no advertising costs, and no sunk costs.

58
Q

Give 4 aims of the Competition policy

A

Encourage new firms to enter industries
Remove barriers to entry by firms
Take action against anti-competitive practices
Stop firms from abusing market power (firms / mergers must act/ be in the full interest of consumers)

59
Q

Give 6 examples of action that the competition policy can take

A
Stop collusion
Block mergers
Break up dominant firms
Imprisonment
Fines
Sanctions
60
Q

What is the OFT – what punishment can they give?

A

The OFT is the initial body in charge of investigating unfair competition in the UK markets. If there appears to be problems with the ways that firms are allocating resources, they will first define the market, then investigate problems, then take action. They can either leave the case, fine the firm up to 10% of its profits, or pass the case onto the Competition Commission for further investigation.

61
Q

What is the competition commission?

A

The main independent Government body in charge of regulating monopolies and making sure that firms are allocating resources best in the interest of consumers. It has more power than the OFT, and usually deals with only a few cases per year.

62
Q

What is a sole trader?

A

A firm owned and run by only one person. The person takes all profits to his/ herself but has unlimited liability.

63
Q

What is a partnership?

A

The same as a sole trader except the liability is split between two people – meaning that profit is also halved.

64
Q

What is a private company?

A

A firm that issues shares privately so that the company can be owned by shareholders but does not put company’s shares on the public stock market

65
Q

What is a public company?

A

A firm that places shares in its company on the public stock exchange, meaning any member of public can own a part of the company.

66
Q

What is a nationalised company?

A

A company owned by the state, paid for (and therefore owned) by every member of the population through taxes.

67
Q

What are shareholders?

A

Shareholders are members of the public who effectively own a firm. They buy shares in the firm, which gives the firm money to utilise but the firm hands over part ownership of the firm to the shareholder. The shareholder gets one vote for every share on company matters usually, and wants the firm to maximise profits so he is given more money in the form of dividends.

68
Q

What is internal growth?

A

Internal, or organic growth, is growth inside a company gained from increased sales of their product. It is essentially, when a firm grows by competing well and getting more customers to buy their product.

69
Q

What is external growth?

A

External growth is growth from two firms joining and thus combining market share.

70
Q

4 reasons to grow

A

Economies of scale
More market power
More safety from acquisition
Personal motives – desire for power

71
Q

What is horizontal growth

A

Horizontal mergers are mergers of two firms at the same stage of production for the same good.

72
Q

What is vertical growth (forward and backward)

A

Vertical growth is the merger of two firms involved in the same good at different stages of production. Forward vertical is a firm merging with a company closer to the consumer and backward vertical is the merger of a firm with a stage behind them in the production process.

73
Q

What is conglomerate integration?

A

Conglomerate integration is the merger of two firms in completely different industries, usually with the motive of increased diversification and / or safety.

74
Q

What is a natural monopoly?

A

A natural monopoly is a distinct type of monopoly that may arise when there are extremely high fixed costs of distribution, such as exist when large-scale infrastructure is required to ensure supply. The minimum efficient scale isn’t reached until the firm has become very large within the market.