Week One - Chapter One Flashcards
Define digital native and digital immigrant.
divided by age, native: born after 1980, always had internet access; immigrant, born before 1980, grew up without and have to move online.
Define Social Media
the online means of communication, conveyance, collaboration, and cultivation among interconnected and interdependent networks of people, communities, and organizations enhanced by technological capabilities and mobility.
Define Social Utility
offers synchronous interactions (which occur in real time) and asynchronous interactions (which don’t require participants to respond immediately)
content sharing of images, videos, music, games, applications, groups, and more
has at the time of writing more than one user
Name the parts of the Social Media Value Chain (figure 1.2)
Infrastructure - Channels/Hosts - Supporting Software and Services - Devices
Share, Create, Talk, Work, Buy/Sell, Learn
Define Network Effect
networks of networked communities have members who participate as consumer, creators, and co-creators.
(EX. ability to recommend a product based on what others have bought)
Define Crowdsourcing
a process that harnesses the collective knowledge of a large group of people to solve problems and complete tasks.
Correlation between network effect and crowdsourcing.
Organizations benefit from the collective wisdom of crowds, but he network effect ensures that there is sufficient participation for the crowdsourced solution to be a good one.
Collective Intelligence
knowledge that grows out of a group; people working together to solve problems
social software
computer programs that enable users to interact, create, and share data online. For virtually everything you’d like to do online, there is a social software program (or several) that can help you.
Semantic Web
Web 3.0 - next stage of the internet where people and machines collaborate
Apps (AKA Widgets)
usually downloadable or embedable
social software,
encompasses application service sites that are called social services
Social Services
exists to facilitate all social media channels. there are applications for social community activities, publishing, entertainment, and commerce
largely enable mobile connectivity to our social spaces and activies
Chatbot
an artificial intelligence computer software program that simulates intelligent conversation via written or spoken text using a chat interface, such as Facebook, Messenger, or WeChat
Algorithm
complex mathematical formulas to personalize the content you see in your news feed, recommend friend connections, and more.
Devices
are pieces of equipment we use to access the internet and the range of activities in which we participate online.
connected hardware like tablet PCs smartphones, smartwatches, internet-connected game consoles, traditional laptops and desktops, and even television for social media access.
Internet of Things IoT
a paradigm in which all the objects around us could be connected anytime and anywhere
Infrastructure
physical world = roads, railroads, TV transmitters and trained people to operate and miantain the structures
digital environments = social web which includes social channels and vehicles, the software that provides the programming we need in order to carry out these activities, and devices
Zones of Social Media
four zones -
Social Community
Social Publishing
Social Commerce
Social Entertainment
media
means of communication -
mass media
personal media
mass media
communication that can reach a large nubmer of individuals such as a broadcast, print, and digital channels
personal media
channels capable of tow-way communication on a small scale such as email, surface mail, telephone, and face-to-face conversations
Medium (channel)
word of mouth, television, radio, newspaper, magazine, signage, internet, direct mail, or telephone
vehicles (place)
each medium has many places for the commuication to occur
EXAMPLE:
Television - Stranger Things
Magazine - Cosmopolitan
Social Community
focus on relationships and common activities people participate in with others who share the same interest or identification
two-way and multi-way communication, conversation, collaboration, and sharing of experiences and resources
include social network sites, message boards and forums, and wikis
Sharing
Socializing
Conversing
Social Network Sites (SNS)
online hosts that enable site members to construct and maintain profiles, identify other members with whom they are connected, and participate by consuming, producing and/or interacting with content provided by their connection
is both synchronous and asychronous
Social Identity
participant add a profile picture or avatar, basic information about themselves, and other customizable options
Social Publishing
Editorial
Commercial
User-generated
Social Commerce
CRM / Service
Retailing / Sales
Human Resources
Social Entertainment
Games
Music
Art
Social Presence
in the community that may indicate their availability, mood, friend list, and status
Forum
the oldest venue of social media
thy are interactive, online versions of community bulletin boards
Wikis
collaborative online work-spaces that enable community members to contribute to the creation of a useful and shared resource
can include family history or manufacturer manual
Content Marketing
a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Blogs
websites that hose regularly updated online content, they may include text, graphics, audio, and video.
they are maintained by individuals, journalists, traditional media producers, or organizations,
they can feature a wide range of topics
Micro sharing, or Micro blogging, sites
work much like blogs except there is a limit to the length of content you can post
Media sharing sites
host content but also typically feature video, audio (music and podcasts), photos, and presentations and documents rather than text or a mix of media
examples of sites
Blogging
Video Sharing
Photo Sharing
Music and Audio Sharing
presentation and documents
Social Bookmarking services
these are examples of:
Tumbler, BLogger, Wordpress
YouTube, Vimeo, and Vsnap
Flickr, Snapfish, and Instagram
Audioform and Soundcloud
Scribd, SlidShare, SplashCast, BrightTalk, and SlideBoom
Dilgo and Diggs
Social Entertainment
events, performances, and activities designed to provide the audience with pleasure and enjoyment, experienced and shared using social media
Social Games
hosted online and include opportunities for interactions with members of a players network as well as the ability to status cast, activities, and gaming accomplishments to online profiles
Status Cast
post updates to one’s status
Social Commerce
use of social media in the online shopping, buying, and selling of products and services
encompasses social shopping, social marketplaces, and hybrid channels and tools that enable shared participation in a buying decision
Social Shopping
is the active participation in and influence of others on a consumer’s decision-making process typically in the form of opinions, recommendations, and experiences shared via social media
examples of:
deal sites
deal aggregators
social shopping markets
what are these examples of:
ex, Groupon
(form or group into a class or cluster.form or group into a class or cluster) into personalized deal feeds
online malls (ex. Wanelo)
Social Storefront
A. Online Retail Store - rely on a social website like FB
B. Community Marketplace - peer-to-peer like Etsy
C. social networks with sales functionality
NFT non-fungible tokens
a type of unique digital asset whose ownership is managed on a blockchain
examples: digital artworks, in-game items in video games, unique collectibles, and even some domain names
examples of Social Community
X
Facebook
LinkedIn
Reddit
Instagram
examples of Social Publishing
Blogs: Blogger, Tumbler, WordPress
Media Sites: Medium, YouTube, SmugMug, SlideShare, Scribd
examples of Social COmmerce
Facebook
Shopify
Groupon
Etsy
VideoGenie
TripAdvisor
Payvment
examples of Social Entertainment
Come2Play
Spotify
DeviantArt
YouTube
MySpace
Zynga
uGame
