Week One Flashcards
A quality of mind connecting the relationship between situations in life and
what is happening at the social level.
-It implies individuals are heavily influenced by the society in which they live.
-Norms and sanctions
-Social statuses (e.g., race, social class, gender)
-Socialization
The sociological imagination
Who made the sociological imagination?
C. Wright Mills
Ability to clear away all the preconceived notions about the social world that
you have brought with you.
The beginner’s mind
-Relies on numerical information to study the social world.
-Tend to ask, “how much,” “to what extent,” or “how many.”
-Usually, a relationship between a causal factor (Independent Variable), an outcome variable (Dependent Variable), and relevant control variables.
-Uses statistical analysis to test hypotheses.
-Common types of quantitative research.
-Surveys.
-Experiments.
-Unobtrusive research (e.g. big data).
-Social network analysis.
Quantitative Research
-Relies on non-numerical information to study the social world.
-The aim is to gather highly detailed information from a smaller group of
people to test hypotheses.
-Research design is often flexible with simultaneous data collection and
analysis.
-Common types of qualitative research
-Interviews (structured, semi-structured, unstructured).
-Participant Observation.
-Content Analysis.
Qualitative Research