Week Four Flashcards
Anchoring and Adjustment
Anchoring and Adjustment
“People make estimates by starting from an initial value that is adjusted to yield the final answer” (Tversky & Kahneman 1974, p. 1128).
Question: Do people use anchoring and adjustment to make quick estimations?
YES - People use anchoring and adjustment to make quick estimations.
Anchoring effect (quantitative)
- High anchors lead to higher numerical estimates than low anchors
Comparative Judgement
Determine whether an anchor has a higher or lower value than the actual answer
Absolute Judgement
Providing an estimate of the actual answer
Question: Do people rely on randomly generated numbers to make quick estimations?
YES - People use generated anchors to make estimations
Question: Does plausibility of anchors influence estimates?
- There is an anchoring effect
- People use both implausible and plausible anchors to make estimates
Question: Do people engage in the adjustment process when anchors are presented?
NO - People do not adjust from anchors
Question: Do people engage in the adjustment process when they make estimations based on self-generated anchors?
When making estimations, people adjust from self-generated anchors but not for externally provided anchors